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Digital Advertising: Optimize Ad Elements
- Level: Advanced
- Length: 80 minutes
- Krista Neher
Improving ad campaign performance over time involves adjusting ad elements to improve results. This advertising optimization course focuses on how to identify possible issues with ad elements and adjust them. We’ll cover specific issues and considerations with ad elements, including objectives, targeting, placement, budget, bid, creative, and structural ad issues. Each of these elements can potentially hinder or grow your ad performance. This advanced course will show you exactly how to assess and optimize your ads to improve performance.
This class is perfect for advertisers looking for advanced strategies to improve and optimize performance over time.
- Discover how and why optimizing ad elements improves results.
- Dive deep into each ad element and how to adjust.
- Evaluate objectives, targeting, placements, budget, bid, and creative for performance issues.
- Identify and fix creative wear out and refresh issues based on data.
- Determine structural issues in campaigns, ad sets, and ads.
- Approach optimization strategically to maximize results.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Ads Planner
The key to successfully optimizing digital ads is diagnosing and resolving issues that could reduce ad performance. Many ad campaigns don’t get the desired results or have declining performance over time. This is often because the ads aren’t optimized based on data to improve continuously.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Advertising: Optimize Ad Elements Course Outline
- Why to optimize ad elements.
- Key ad elements to optimize.
- How to identify ad objective issues.
- Impact of ad objective issues.
- Resolving ad objective issues.
- How to identify target audience issues.
- Impact of target audience issues.
- How to optimize your target audience.
- How to identify placement issues.
- Impact of placement issues.
- Resolving placement issues.
- How to identify budget issues.
- Impact of budget issues on performance.
- Resolving budget issues.
- How to identify bid issues.
- Impact of bid issues.
- Resolving bid issues.
- How to identify creative issues.
- Impact of creative issues.
- Resolving creative issues.
- What creative wear out is.
- Impact of creative wear out.
- Resolving creative wear out.
- Common structural issues.
- Diagnosing structural issues.
- Resolving structural issues.
- How to strategically optimize.
Course Description
Digital Advertising: Optimize Ad Elements is an advanced course. You’ll learn how to optimize every element of a campaign – including how to diagnose and take action to improve performance. The key to successfully optimizing digital ads is diagnosing and resolving issues that could reduce ad performance. Many ad campaigns don’t get the desired results or have declining performance over time. This is often because the ads aren’t optimized based on data to improve continuously. This course covers the key aspects of digital ads and how to identify issues and take action.
We’ll cover areas of digital ads like the ad objective, target audience, placement, budget, bid, and creative. For each area, we’ll dive deep to understand the signals of performance issues and how best practices can be applied to improve performance. Next, we’ll look at foundational issues like creative wear-out, creative refresh, structural ad issues, and strategy.
At the end of this course, you’ll be able to evaluate individual ad elements, use data to diagnose performance issues and take action to improve performance. This interactive course includes a Digital Ads Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Identify ad objective issues and resolve them.
- Identify and resolve target audience issues.
- Optimize placements to improve results.
- Adapt your budget to improve performance.
- Diagnose and adjust bid issues with your campaign.
- Optimize your creative.
- Identify creative wear-out and refresh issues.
- Identify and adjust structural issues in your campaign.
Resources
- Digital Ads Planner
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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