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  • Discover how and why optimizing ad elements improves results.
  • Dive deep into each ad element and how to adjust.
  • Evaluate objectives, targeting, placements, budget, bid, and creative for performance issues.
  • Identify and fix creative wear out and refresh issues based on data.
  • Determine structural issues in campaigns, ad sets, and ads.
  • Approach optimization strategically to maximize results.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Digital Ads Planner

The key to successfully optimizing digital ads is diagnosing and resolving issues that could reduce ad performance. Many ad campaigns don’t get the desired results or have declining performance over time. This is often because the ads aren’t optimized based on data to improve continuously.

Trusted By Millions of Businesses & Learners Globally


Digital Advertising: Optimize Ad Elements Course Outline

  • Why to optimize ad elements.
  • Key ad elements to optimize.
  • How to identify ad objective issues.
  • Impact of ad objective issues.
  • Resolving ad objective issues.
  • How to identify target audience issues.
  • Impact of target audience issues.
  • How to optimize your target audience.
  • How to identify placement issues.
  • Impact of placement issues.
  • Resolving placement issues.
  • How to identify budget issues.
  • Impact of budget issues on performance.
  • Resolving budget issues.
  • How to identify bid issues.
  • Impact of bid issues.
  • Resolving bid issues.
  • How to identify creative issues.
  • Impact of creative issues.
  • Resolving creative issues.
  • What creative wear out is.
  • Impact of creative wear out.
  • Resolving creative wear out.
  • Common structural issues.
  • Diagnosing structural issues.
  • Resolving structural issues.
  • How to strategically optimize.

Course Description

Digital Advertising: Optimize Ad Elements is an advanced course. You’ll learn how to optimize every element of a campaign – including how to diagnose and take action to improve performance. The key to successfully optimizing digital ads is diagnosing and resolving issues that could reduce ad performance. Many ad campaigns don’t get the desired results or have declining performance over time. This is often because the ads aren’t optimized based on data to improve continuously. This course covers the key aspects of digital ads and how to identify issues and take action.

We’ll cover areas of digital ads like the ad objective, target audience, placement, budget, bid, and creative. For each area, we’ll dive deep to understand the signals of performance issues and how best practices can be applied to improve performance. Next, we’ll look at foundational issues like creative wear-out, creative refresh, structural ad issues, and strategy.

At the end of this course, you’ll be able to evaluate individual ad elements, use data to diagnose performance issues and take action to improve performance. This interactive course includes a Digital Ads Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Identify ad objective issues and resolve them.
  • Identify and resolve target audience issues.
  • Optimize placements to improve results.
  • Adapt your budget to improve performance.
  • Diagnose and adjust bid issues with your campaign.
  • Optimize your creative.
  • Identify creative wear-out and refresh issues.
  • Identify and adjust structural issues in your campaign.

Resources

  • Digital Ads Planner
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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