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  • Discover what pixels or tracking codes are and why they matter.
  • Implement pixels on your site.
  • Define and understand events and how to properly set up and track them.
  • Check the functionality and accuracy of your pixel.
  • Understand the differences between website analytics and pixel tracking data.
  • Use API integrations as a substitute for tracking codes.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Pixel and Tracking Tags Quickstart Guide

Tracking code and pixels connect your website to an ad platform. This allows data and user journeys to be tracked across the ad platform and your site. Tracking pixels provides advanced targeting, better measurement and more effective ads. This course will who you what pixels are, the benefits and how to implement them.

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Digital Advertising: Pixels and Tracking Course Outline

  • What a pixel or tracking tag is.
  • How pixels and tracking tags work.
  • The benefits of tracking tags.
  • How tags create more advanced targeting.
  • How tags improve measurement.
  • Ad objectives you can access with tracking tags.
  • How to setup a tracking pixel.
  • What events are and why they are important.
  • What events are and why they are important.
  • How to setup events correctly.
  • How event data connects to ad platforms.
  • Why checking pixels is important.
  • How to check that pixels are properly installed on your site.
  • The challenge of comparing pixel and website data.
  • Why data may not align.
  • What the conversions API is and why it is used.

Course Description

Digital Advertising: Pixels and Tracking is an advanced course. You’ll learn what tracking code and pixels are, why they are valuable and the best practices to set them up with your digital advertising campaigns.

Tracking code and pixels connect your website to an ad platform. This allows data and user journeys to be tracked across the ad platform and your site. Tracking pixels provides advanced targeting, better measurement, and more effective ads. This course will show you what pixels are, the benefits and how to implement them.

In this course you’ll learn exactly what a pixel or tracking tag is and why it is important to your advertising campaign. We’ll specifically cover the benefits of using the tracking codes including more campaign objectives, better targeting and more ROI based measurement.

Next, you’ll learn how to setup pixels and tracking code to connect your website to your ad platform. You’ll also learn what events are and how to set them up properly to improve the information available from the pixel.

Next, you’ll learn how to check if your pixel is properly installed using tools available from the ad platforms. We’ll also cover how and why pixel data may not match data from other analytics tools like website analytics.

Finally, we’ll learn about API-based tracking (like the Conversions API) and how and why businesses use it.

At the end of this course, you’ll be able to implement pixels in your digital advertising campaigns effectively.

This interactive course includes a Tracking and Pixels Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Identify what tracking pixels are and why they are used.
  • Set up tracking pixels.
  • Implement events to track with your pixel.
  • Check that your pixel or tracking code works.
  • Compare pixel data to website analytics.
  • Implement advanced tracking like conversions API.

Resources

  • Pixel and Tracking Tags QuickStart Guide
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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

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