Get the All Access Pass from $77/month GET STARTED!
Digital Advertising: Targeting
- Level: Intermediate
- Length: 90 minutes
- Krista Neher
Defining your target audience is one of the most important decisions in creating effective digital ads. The level of detail and options in ad platform targeting are one of the things that make digital ads so effective. This course will show you the targeting options available in digital ads and how to apply them. You’ll learn about the common pitfalls and challenges of defining your audience strategically. At the end of this course, you’ll know how to set up targeting to meet your objectives and maximize results.
This course is ideal for advertisers, marketers, and business leaders creating or evaluating digital ad campaigns.
- Understand the impact that targeting has on campaign performance.
- Apply the key types of target audiences: core audiences, custom audiences, and lookalike audiences.
- Use retargeting to re-engage prospects and drive sales.
- How to evaluate the sufficiency of a target audience and common pitfalls.
- How AI and machine learning are changing targeting, and how to optimize for it.
- Evaluate your audience size relative to business objectives, business context, and budget.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Ads Quickstart Guide
-> Digital Ad Targeting Cheat Sheet
Targeting is one of the factors that make digital ads so effective. Advertisers can efficiently and effectively target the exact audience they want to reach. Understanding ad targeting is vital to executing a strategic digital ad campaign. This course will show you the types of targeting available and provide strategies and tips on when to use each one.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
Sign Up To Boot Camp Digital’s All Access Pass
Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
Trusted By Millions of Businesses & Learners Globally
Digital Advertising: Targeting Course Outline
- Importance of targeting.
- Preciseness of digital targeting.
- Three types of digital targeting.
- How to create a target audience.
- What are core audiences.
- How core audiences are used.
- Strategies of core audiences.
- Availability of core audiences.
- What are custom audiences.
- How custom audiences are used.
- Strategies of custom audiences.
- How to create custom audiences.
- What are lookalike audiences.
- Why businesses use lookalike audiences.
- Strategies of lookalike audiences.
- How to build lookalike audiences.
- What are retargeting audiences.
- Why businesses use retargeting ads.
- Strategies of retargeting ads.
- How to build effective retargeting ads.
- Why audiences need to be validated.
- Matching audience to intent.
- Evaluating audiences with data on ad platforms.
- What machine learning is.
- Why AI and machine learning deliver better results.
- How machine learning and AI impact target audiences.
- When to use AI targeting.
- When not to use AI targeting.
- How to evaluate and link audience size relative to business results.
- How to evaluate and link audience size relative to business context.
- How to evaluate and link audience size relative to ad objectives.
- How budget is connected to audience size.
- Determining the right audience size for your budget.
Course Description
Digital Advertising: Targeting is an intermediate course. You’ll learn the target options available on major ad platforms and how to choose the right target audience for your campaign.
Targeting is one of the factors that make digital ads so effective. Advertisers can efficiently and effectively target the exact audience they want to reach. Understanding ad targeting is vital to executing a strategic digital ad campaign. This course will show you the types of targeting available and provide strategies and tips on when to use each one.
In this course, you’ll learn why targeting matters and how your target audience impacts the performance of your ads. We’ll dive into the types of targeting available and take a deep dive into core, custom, look-a-like and retargeting audiences.
In addition, you’ll learn how to evaluate a target audience to determine if it is sufficient to meet your advertising objectives. We’ll also cover AI (machine learning) and how it impacts targeting specificity as well as when to use (and not use) AI targeting).
You’ll discover how to evaluate your audience size based on business results, business context and budget.
At the end of this course, you’ll be ready to choose the right target audience for your ad campaign and evaluate the sufficiency of your audience.
This interactive course includes a Digital Ads Quickstart Guide and Digital Ads Targeting Cheat Sheet to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate why targeting matters and the types of targeting.
- Apply different targeting strategies, including core, custom, and lookalike audiences.
- Apply retargeting in your advertising plan.
- Evaluate your target audience relative to your business goal.
- Apply AI targeting to your ad campaign.
- Evaluate audience sizes for sufficiency.
Resources
- Digital Ads QuickStart Guide
- Digital Ad Targeting Cheat Sheet
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
Trusted by Over 1 Million Marketers for Over 20 Years
This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!
Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.
Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.
Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!
Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!
I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Discover the All Access Pass
Access to ALL online digital marketing + social media courses, starting at $77/month
- Access 300+ Courses and 250+ Resources
- Instructor Support
- Monthly Digital News Updates
- Member Q&A Sessions
- Hands-On Learning + Tool Demonstrations
- Private Members-Only Community
Related Courses
The Perfect Choice For Your Company
Get all of our training PLUS 1:1 support, new updates and mastery content.