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  • Discover a proven formula to articulate your digital strategy with best practices.
  • Identify your objectives, target audience, and content strategy.
  • Define your channel strategy and choose the right tools for your goals.
  • Track and measure your success by setting KPIs aligned to your objectives.
  • Build an optimization and refinement plan for continuous improvement.
  • Create a focused plan that aligns elements of strategy and execution.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Digital Plan Checklist
-> Digital Strategy Planner

This is the ultimate intermediate course for building a Digital Strategy. Building a comprehensive digital marketing plan is vital for success. Following the planning steps in digital marketing ensures you’ll invest your resources in the right channels to deliver real results. This course provides a proven framework for building a strategic digital marketing plan.

Trusted By Millions of Businesses & Learners Globally


Digital Strategy: Build a Plan Course Outline

  • Why a strategic plan is important
  • The steps to creating a strategic plan
  • The benefits of a focus and alignment in implementing digital marketing
  • The importance of assessing the landscape
  • What to research in assessing the landscape
  • Where to listen and research online
  • Why your strategy is essential
  • How to use the GSOT model to articulate your goals
  • How to use the ANCRA model to define your strategy
  • How to define your target audience
  • Why it is important to define your target audience
  • What a content strategy is
  • Why a content strategy matters
  • Elements to consider in defining your content strategy
  • The landscape of digital channels to use in your strategy
  • Why prioritizing digital channels is important
  • Why best practices are important
  • Why measurement is important
  • The benefits of regular measurement
  • What optimization is in digital marketing
  • The importance of optimization
  • The importance of strategic alignment across plan elements
  • How to improve focus to increase return on investment

Course Description

Digital Strategy: Build a Plan is an intermediate digital marketing course. It uses a proven framework for businesses to build a strategic plan for digital marketing. Rather than starting with tactics, the steps to building a plan focus on creating a deliberate, strategic, long-term approach to digital channels. By investing in a clear plan upfront, digital executions will be more focused, strategic, and successful.

In this course, you’ll learn exactly how to create a strategic digital marketing plan based on a proven framework. We’ll start by assessing the landscape and listing using digital tools. This research stage provides insights into competitors, the target audience, and your industry. Next, we’ll cover how to define your goals, strategies, and objectives, as well as the target audience. You’ll learn how to develop a content plan that brings long-term value to your business. With this foundation, you can choose the right digital marketing channels. The final stages of the plan will cover how to implement best practices, track and measure, and adapt. This course takes you through the steps to building a strategic digital marketing plan.

Building a comprehensive digital marketing plan is vital for success. Following the planning steps in digital marketing ensures that you’ll invest your resources in the right channels to deliver real results. This course provides a proven framework for building a strategic digital marketing plan.

Learning Objectives

  • Create a strategic and comprehensive digital marketing plan.
  • Assess the landscape and listen to learn about competitors, customers, and the industry.
  • Articulate your marketing strategy with a proven framework.
  • Define your target audience.
  • Create a content and channel strategy.
  • Articulate the importance of best practices, measurement, and optimization.

Resources

  • Digital Plan Checklist
  • Digital Strategy Planner
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

Discover the All Access Pass

Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
  • Private Members-Only Community

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