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Digital Strategy: Prioritize Marketing Plans
- Level: Advanced
- Length: 45 minutes
- Krista Neher
Digital marketing presents countless opportunities. There is so much you could do but you need to focus on what you should do. How do you prioritize your efforts? Where can you get the most significant return on investment? What channels or tools are most strategic for your organization? This course shows you how to prioritize digital marketing efforts to maximize resources and results. Discover two proven frameworks to evaluate and prioritize your marketing. At the end of this course, you’ll know how to prioritize your digital resources to maximize your budget.
This course is perfect for marketing leaders, business leaders, entrepreneurs, marketers, and advertisers who create or evaluate marketing plans.
- Discover why prioritization is important to maximize returns.
- Apply the HHH (Hero, Hub, Hygiene) model to optimize your digital approach.
- Apply the I/I (Investment Impact) model to prioritize ideas with the biggest ROI.
- Define your impact or ROI in terms of your business growth.
- Compare digital investments based on what matters to your business.
- Make more strategic marketing choices.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Marketing Prioritization Quickstart Guide
-> Digital Strategy and Metrics Cheat Sheet
Prioritize digital marketing is vital to maximize your marketing efforts. There are so many channels, tactics, tools and opportunities in digital marketing. Knowing what is important and how to stay focused can be challenging. This course uses proven models to prioritize your marketing efforts to maximize your return on investment.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Strategy: Prioritize Marketing Plans Course Outline
- Why prioritization is important.
- The benefits of prioritization.
- What the hero, hub, hygiene model is.
- How to apply the hero, hub, hygiene model to categorize your marketing efforts.
- How to approach channels differently based on where they fit in the hero, hub, hygiene model.
- What the investment/impact model is.
- How to categorize marketing activities with the investment/impact model.
- How to approach activities differently based on where they fit in the model.
- How to define your impact.
- How to use “back of the envelope” math to quickly estimate the impact.
- Using MVP and testing to validate ideas without investing.
Course Description
Digital Strategy: Prioritize Marketing Plans is an advanced course that focuses on how to prioritize your digital marketing. Prioritizing digital marketing is vital to maximize your marketing efforts. There are so many channels, tactics, tools, and opportunities in digital marketing. Knowing what is most important and how to stay focused can be challenging. This course uses proven models to prioritize your marketing efforts to maximize your return on investment.
This course provides two proven frameworks that can be used to prioritize digital marketing efforts. First, you’ll learn how prioritization delivers better ROI and focus to your marketing plans. Next, you’ll learn how to use the Hero Hub Hygiene model to categorize your marketing efforts. This model focuses on approaching digital channels differently based on their strategic importance to your success.
Next, the Investment Impact model show you how to plot marketing activities based on their relative investment and impact on your profitability. We’ll dive deep into how the model works and how to approach activities that are in each quadrant of the model. Next, we’ll dive deep into how to measure the impact and investment of each marketing activity properly.
At the end of this course you’ll have a roadmap and two proven models that you can use to prioritize your marketing.
Learning Objectives
- Articulate the importance of prioritizing your digital marketing efforts.
- Apply the Hero, Hub, Hygiene model to prioritize your marketing.
- Apply the investment/impact model of marketing prioritization.
- Determine (and improve) the impact of your marketing efforts.
- Determine the full costs associated with marketing investments.
Resources
- Marketing Prioritization Quickstart Guide
- Digital Strategy and Metrics Cheat Sheet
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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