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  • Discover why prioritization is important to maximize returns.
  • Apply the HHH (Hero, Hub, Hygiene) model to optimize your digital approach.
  • Apply the I/I (Investment Impact) model to prioritize ideas with the biggest ROI.
  • Define your impact or ROI in terms of your business growth.
  • Compare digital investments based on what matters to your business.
  • Make more strategic marketing choices.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Marketing Prioritization Quickstart Guide
-> Digital Strategy and Metrics Cheat Sheet

Prioritize digital marketing is vital to maximize your marketing efforts. There are so many channels, tactics, tools and opportunities in digital marketing. Knowing what is important and how to stay focused can be challenging. This course uses proven models to prioritize your marketing efforts to maximize your return on investment.

Trusted By Millions of Businesses & Learners Globally


Digital Strategy: Prioritize Marketing Plans Course Outline

  • Why prioritization is important.
  • The benefits of prioritization.
  • What the hero, hub, hygiene model is.
  • How to apply the hero, hub, hygiene model to categorize your marketing efforts.
  • How to approach channels differently based on where they fit in the hero, hub, hygiene model.
  • What the investment/impact model is.
  • How to categorize marketing activities with the investment/impact model.
  • How to approach activities differently based on where they fit in the model.
  • How to define your impact.
  • How to use “back of the envelope” math to quickly estimate the impact.
  • Using MVP and testing to validate ideas without investing.

Course Description

Digital Strategy: Prioritize Marketing Plans is an advanced course that focuses on how to prioritize your digital marketing. Prioritizing digital marketing is vital to maximize your marketing efforts. There are so many channels, tactics, tools, and opportunities in digital marketing. Knowing what is most important and how to stay focused can be challenging. This course uses proven models to prioritize your marketing efforts to maximize your return on investment.

This course provides two proven frameworks that can be used to prioritize digital marketing efforts. First, you’ll learn how prioritization delivers better ROI and focus to your marketing plans. Next, you’ll learn how to use the Hero Hub Hygiene model to categorize your marketing efforts. This model focuses on approaching digital channels differently based on their strategic importance to your success.
Next, the Investment Impact model show you how to plot marketing activities based on their relative investment and impact on your profitability. We’ll dive deep into how the model works and how to approach activities that are in each quadrant of the model. Next, we’ll dive deep into how to measure the impact and investment of each marketing activity properly.

At the end of this course you’ll have a roadmap and two proven models that you can use to prioritize your marketing.

Learning Objectives

  • Articulate the importance of prioritizing your digital marketing efforts.
  • Apply the Hero, Hub, Hygiene model to prioritize your marketing.
  • Apply the investment/impact model of marketing prioritization.
  • Determine (and improve) the impact of your marketing efforts.
  • Determine the full costs associated with marketing investments.

Resources

  • Marketing Prioritization Quickstart Guide
  • Digital Strategy and Metrics Cheat Sheet
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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