Get the All Access Pass from $77/month GET STARTED!
Email Marketing: Analytics
- Level: Advanced
- Length: 45 minutes
- Melissa Byers
Email marketing is a staple in any digital marketing strategy. How any individual email or email marketing campaign performs is the key to improving results over time. As email marketers, it’s crucial to understand what you’re measuring, why you’re measuring it, and what to do with that data.
- An understanding of the most commonly used email marketing metrics.
- Best practices for connecting your metrics to your marketing goals
- A framework for turning the analytics into insights and next steps.
- Tips for optimizing your email marketing based on trend data.
- Steps and best practices for creating, executing, and evaluating an A/B test.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Analytics Cheat Sheet
Email marketing is a staple in any digital marketing strategy. How any individual email or email marketing campaign performs is the key to improving results over time. As email marketers, it’s crucial to understand what you’re measuring, why you’re measuring it, and what to do with that data.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
Sign Up To Boot Camp Digital’s All Access Pass
Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
Trusted By Millions of Businesses & Learners Globally
Email Marketing: Analytics Course Outline
- Why measuring email performance is critical to your marketing success.
- How to think critically about your email marketing ROI.
- Ways to turn performance metrics into optimizations.
- To identify the key email marketing metrics.
- How to calculate key email marketing metrics.
- How to draw insights from the metrics and turn it into meaningful next steps.
- How to determine what happens after your email recipient clicks on an email.
- How to use Google Analytics 4 (GA4) to build on your email marketing metrics review.
- To identify quality events in your GA4 reports.
- How to compare your results to your campaign goals.
- Which measurements determine your results in common types of campaigns.
- How campaign performance over time impacts your longterm results.
- How to determine your campaign’s effectiveness by answering key questions and trendspotting.
- How to critically evaluate what’s working in your email components and what is diluting your message.
- Strategies for turning your results into improvements.
- To evaluation your analytics to find trends that drive optimization.
- How to incorporate current email marketing trends into your campaigns strategically.
- To critically apply performance data to determine optimization opportunities.
- How to determine your goals for an A/B test.
- Tactics for choosing an audience and variant for your A/B test.
- Avoiding common mistakes marketers make when A/B testing.
Course Description
Email Marketing: Analytics is designed to help you measure what matters most to your campaigns’ success.
Email marketing is a staple in any digital marketing strategy. Understanding how any individual email or email marketing campaign performs is the key to improving results. As email marketers, it’s crucial to understand what you’re measuring, why you’re measuring it, and what to do with that data.
This course will guide you in analyzing your emails’ performance, connecting that information to your business objectives, and identifying data trends that drive optimization. Last, you’ll learn best practices for A/B testing and turning those insights into action. By the end of the course, you’ll have a practical framework for consistently measuring your email marketing performance and using that information to drive improvement over time.
This course includes an Analytics Cheat Sheet with definitions and formulas for calculating the most common metrics in email marketing. It also features interactive activities and opportunities to apply your learning to your own email marketing efforts.
Learning Objectives
- Evaluate your email marketing performance using email and web analytics.
- Determine which metrics matter in relation to your goals.
- How to use your email marketing performance data to determine opportunities for optimization and improved performance.
- Incorporate current email marketing trends into your strategy to determine their effectiveness.
- Define and execute an A/B test.
Resources
- Analytics Cheat Sheet
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
Trusted by Over 1 Million Marketers for Over 20 Years
This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!
Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.
Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.
Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!
Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!
I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
Instructor
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she’s driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she’s made them feel.
Discover the All Access Pass
Access to ALL online digital marketing + social media courses, starting at $77/month
- Access 300+ Courses and 250+ Resources
- Instructor Support
- Monthly Digital News Updates
- Member Q&A Sessions
- Hands-On Learning + Tool Demonstrations
- Private Members-Only Community
Related Courses
The Perfect Choice for Your Company
Get customized world-class training for your teams: e-learning, virutal and live.