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Facebook: Page Foundations
- Level: Beginner
- Length: 55 minutes
- Krista Neher
A Facebook Page is the foundation of your business presence on Facebook. This course shows you exactly how to plan, build, and manage a Page that gets real results. You’ll learn how Facebook’s algorithm works and how to create content that performs well in it. Discover the 6 Ps framework to keep your presence strong and strategic. Learn to use Facebook Insights to measure your success and adjust for better results.
By the end, you’ll have a complete plan to create and maintain a Page that connects with your audience and drives business impact.
- Create a complete Facebook Page plan to guide your presence and content.
- Use the proven 6 Ps framework to manage your Page effectively.
- Learn best practices for creating high-performing Facebook content.
- Discover how to customize your Page for your business needs.
- Analyze your results with Facebook Insights to improve performance.
- Build a strategic content plan to grow engagement and reach.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Facebook for Business Quickstart Guide
-> Facebook Page Quickstart Guide
-> Facebook for Business Action Planner
-> Facebook Business Opportunities Cheat Sheet
-> Facebook Full Funnel Strategy Guide
A Facebook Page is the primary way a business establishes their presence on Facebook. A Page is a free way to establish your business presence and connect with your audience. In this course, discover the core elements of planning your Facebook Page and apply the best practices to make your page a success.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Facebook: Page Foundations
- Steps for building a plan for your Facebook Page
- Why having a plan is important
- The 6 Ps framework for maintaining your presence and how to apply it
- How to build a plan to apply each of the Ps for your Page
- Best practices for each stage of maintaining your presence
- Key elements of a Facebook Page
- How Facebook Pages can be customized for different businesses
- How to build a content strategy for your Facebook Page
- Best practices for your Facebook content plan
- Elements of a Facebook post
- Types of posts available on Facebook
- How Facebook Insights provides data about Page performance
- The different data included in Facebook Insights and how to use it
- Steps to create and launch your Facebook Page
- Ongoing requirements to manage your presence
Course Description
Facebook Page Foundations is a beginner course designed to give you the skills and strategy to launch and maintain a powerful Facebook presence. A Facebook Page is the primary way for a business to connect with its audience on Facebook, and success starts with a clear plan.
You’ll begin by building a Facebook Page plan tailored to your business goals. We’ll cover why having a plan matters and the steps to create one that guides every decision you make. Then, you’ll discover the 6 Ps framework for maintaining your Facebook presence. Learn how to apply each “P” with best practices so your Page stays relevant, engaging, and consistent over time.
Next, you’ll get a detailed Facebook Page overview, including all the core features, customization options, and functions available. See how to tailor your Page to different types of businesses to get the best results. We’ll then explore how to create a Facebook content strategy that works. Learn the elements of a high-performing post, the different post types, and how to build a content plan that keeps your audience engaged.
Measurement is key, so you’ll learn how to use Facebook Insights to analyze your performance. Discover which metrics matter, how to interpret them, and how to apply those insights to improve your results. Finally, you’ll put it all together by creating a complete Page plan, including ongoing management and optimization.
By the end of this course, you’ll be able to confidently plan, create, and manage a Facebook Page that delivers measurable results for your business.
This interactive course includes the Facebook for Business Quickstart Guide, Facebook Page Quickstart Guide, Facebook for Business Action Planner, Facebook Business Opportunities Cheat Sheet, and Facebook Full Funnel Strategy Guide so you can implement what you learn right away. It also features live demonstrations, interactive activities, and real-world examples to help you apply the strategies effectively.
Learning Objectives
- Articulate how Facebook’s algorithm works
- Apply the algorithm to your Facebook strategy
- Create content that performs well in the algorithm
- Apply the 6 Ps framework to maintain your Facebook
- Articulate the features and functions of the Facebook Page
- Create a Facebook Page content strategy
- Apply best practices when defining your strategic content
- Analyze Page results with Facebook Insights
- Create a plan for your Facebook Page
Resources
- Facebook for Business Quickstart Guide
- Facebook Page Quickstart Guide
- Facebook for Business Action Planner
- Facebook Business Opportunities Cheat Sheet
- Facebook Full Funnel Strategy Guide
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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