Get the All Access Pass from $77/month GET STARTED!

  • Explore the full range of what AI can do—and exactly how to use it for better results.
  • Get specific with AI capabilities across text, data, visuals, research, documents, and more.
  • Learn the strengths and limitations of AI so you know when and how to use it.
  • Use the AI capabilities framework to map your tasks and expand your AI use.
  • See live demos and real-world examples to bring the content to life.
  • Discover how to combine AI capabilities to get more done, faster and smarter.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Generative AI Quickstart

-> AI Capabilities Cheat Sheet

Understanding what AI can (and can’t) do increases your ability to use AI strategically. In this course, you’ll learn the various capabilities of AI. Discover the full toolbox of what AI can do. This will help you expand your AI use and use AI for more tasks.

Trusted By Millions of Businesses & Learners Globally


Generative AI: Core Capabilities Course Outline

  • What AI core capabilities are and how they differ from use cases.
  • How understanding capabilities unlocks better use of AI.
  • The primary text-based capabilities of generative AI.
  • How to use AI for content generation, analysis, processing, and enhancement.
  • How AI can quickly and efficiently understand, process, and analyze data.
  • How to use AI for data analysis, visualizations, forecasting, modeling, cleanup, and structuring.
  • How to combine AI capabilities with other AI capabilities.
  • What AI reasoning capabilities are.
  • How to apply AI reasoning capabilities.
  • The different types of multimedia capabilities available with AI.
  • Limitations of large LLM chat tools when creating multimedia.
  • How AI is evolving with multimedia rapidly.
  • AI capabilities around research and summarization.
  • Difference between “deep research” and traditional chat
  • Limitations and watch-outs. when using AI for research.
  • The types of files and documents AI tools can create (and read).
  • The difference between chat-based LLMs and fit for purpose or integrated tools.
  • Strengths and limitations of AI creating documents.
  • How to map your tasks to AI capabilities.
  • A framework for choosing the right tasks for AI.

Course Description

Generative AI: Core Capabilities is an intermediate course designed to help you fully understand what AI can do—and how to use it strategically. Many people only scratch the surface of AI’s potential. This course shows you the full scope of generative AI’s capabilities so you can apply them more broadly and effectively across your work.
You’ll start by understanding the core capabilities of AI—and how they differ from specific use cases. This foundational approach helps you expand your thinking and spot more opportunities to use AI effectively.

You’ll then explore text-based capabilities, including how to use AI for content generation, data analysis, language processing, and editing. Learn how to apply these tools to save time, improve results, and create better content.
In the data and forecasting section, you’ll see how AI can process, analyze, and visualize data quickly and accurately. Discover how to use AI for cleanup, forecasting, modeling, and more. You’ll also see how to combine capabilities to amplify your results.
Next, you’ll learn about AI reasoning capabilities—a powerful but often underused area of AI. Discover how to use AI for logic, deduction, problem-solving, and planning.

The course then covers visual and multimedia capabilities. You’ll learn how AI can create images, video, and other media—and where its limitations lie. Get clear on when to use chat-based tools and when to switch to purpose-built visual tools.
You’ll also uncover how AI can help with research and summarization, including how to distinguish between basic responses and deep research capabilities. Understand the limitations so you can avoid common pitfalls.

Next, you’ll explore AI-powered document creation—including what types of documents AI can create and how to use the right tool for the job. Learn how chat-based and integrated tools differ in how they generate content.

Finally, you’ll apply a practical framework to identify which tasks to delegate to AI. Use this framework to assess your workload and discover more ways to apply AI effectively across your role or organization.

By the end of this course, you’ll know how to fully unlock AI’s capabilities to get better results. You’ll also get the Generative AI Quickstart Guide and AI Capabilities Cheat Sheet to put your learning into action. This course includes real-world examples, interactive activities, and live demonstrations to help you immediately apply what you learn.

Learning Objectives

  • The overall capabilities of generative AI.
  • How AI creates text outputs, and the types of outputs it can create.
  • Data and forecasting capabilities.
  • Reasoning capabilities.
  • Visual and multimedia capabilities.
  • Research and summarization capabilities.
  • How to use AI to create polished.
  • A practical framework for choosing tasks to use AI for.

Resources

  • Generative AI Quickstart Guide
  • AI Capabilities Cheat Sheet
Show More

All Access Pass Monthly Subscription

Get this course plus 300+ more, 250+ resources, and the support you need to build online success. Starting at $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

316523796 10159422394736593 7402149567347924891 n
CHRISTINA N.
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

73x73 2
CATHY B.
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

73x73 3
JOE B.
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

Untitled design 1
PAM L.
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

Untitled design 9
JOE G.
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

Untitled design 2
ANDREA C.
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

1516521338268
SHIRA L.
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

Untitled design 3
VANESSA C.
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

Untitled design 4
MARILUCY G.
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

Untitled design 9
EUGENE B.

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

Discover the All Access Pass

Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
  • Private Members-Only Community

Related Courses

The Perfect Choice for Your Company

Get customized world-class training for your teams: e-learning, virutal and live.