Generative AI: Using AI Throughout the Content Creation ProcessGenerative AI: Using AI Throughout the Content Creation Process is an intermediate course that shows you how to use AI to improve every stage of your content development. Most people use AI to create content, but the real power of AI is in helping with the process—strategy, structure, messaging, and evaluation.
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- Learn how to make AI write in your tone of voice, not a generic one.
- Build a full AI tone of voice toolkit to use and train AI.
- Get examples, templates, tone blocks, and swipe files to speed up your work.
- Discover how to use audits and competitive analysis to strengthen your tone.
- Learn techniques to optimize, refine, and test your tone of voice over time.
- Build a custom AI resource to guide content and train a tone of voice AI.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> AI Writing Style Prompt Cheat Sheet
-> AI Brand Tone of Voice Template
-> AI Tone of Voice Audit Playbook
AI content can be generic and “sound like AI”. Creating a clear tone of voice for AI to use when creating content guides AI to your writing style. A well-written tone of voice helps AI generate content consistently on-brand, and not “sounding like AI.” This course shows you how to effectively prompt AI with your tone of voice for your personal writing style or brand voice.
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Generative AI: Creating a Tone of Voice AI Guide Course Outline
- Why having a clear and consistent tone of voice matters.
- Why AI requires tone of voice guidelines.
- What tone of voice is.
- The elements of tone of voice.
- Examples of brand tone of voice.
- How brands make their tone distinctive.
- How to audit your brand tone of voice with AI.
- Questions to ask in a tone of voice audit.
- How to use AI to conduct competitive tone of voice audits.
- Questions to ask when conducting competitive audits.
- How an inspirational analysis can inform your tone of voice
- How to conduct an inspirational audit to strengthen your own tone of voice
- Why an AI tone of voice toolkit is important.
- Elements of an AI tone of voice toolkit.
- What an AI tone of voice swipe file is.
- Elements of a tone of voice swipe file.
- What tone blocks are and why to use them.
- How to create and use tone blocks to build a consistent brand voice with AI.
- What templates and merge fields are and how to use them.
- How templates and merge fields preserve your brand tone of voice.
- What reference documents are and how they preserve tone of voice.
- How to choose the right reference documents.
- What a tone of voice resource and why to use it.
- How to create your own AI tone of voice resource.
- How and why to create a tone of voice custom AI.
- The benefits of a custom tone of voice AI.
- Tips to create a great tone of voice AI writer or editor.
- How to optimize your brand tone of voice assets and guidelines.
- Why optimization and testing are required.
- Why tone of voice refinement techniques are important.
- How to apply refinement techniques like before and after, dos and don’ts, and examples with commentary.
- A/B test your tone of voice elements to refine over time.
- How to isolate specific elements for testing.
Course Description
Generative AI: Creating a Tone of Voice AI Guide is an intermediate-level course that shows you exactly how to create a clear, consistent tone of voice—and how to use it to guide AI content creation. AI can help you write faster, but without the right inputs, the content can sound off-brand or robotic. This course gives you the strategies and templates to build your tone of voice and use it to create better, on-brand AI content.
You’ll start by learning why tone of voice matters—especially when using AI to generate content. A consistent tone builds trust, clarity, and recognition. You’ll discover what tone of voice is, what elements to define, and see real brand examples.
Next, you’ll learn how to audit your current tone of voice and evaluate your competitors’. You’ll learn to conduct inspirational tone audits to find language styles you want to emulate—and how to use those insights to strengthen your brand.
From there, we’ll show you how to build your AI tone of voice toolkit. You’ll create tone blocks, prompt swipe files, and templates using merge fields to guide consistent content creation. These tools will allow AI to write exactly how you want—whether it’s for your personal brand or a business.
We’ll cover how to create tone of voice reference documents and a central tone of voice resource that brings it all together. You’ll also learn how to train a custom AI to write or edit in your style using examples and tone blocks.
To get the best results, you’ll learn how to optimize and refine your tone of voice assets. Explore techniques like before/after examples, dos and don’ts, and annotated examples to give AI better guidance. Finally, you’ll learn how to A/B test your tone of voice to refine it over time and improve performance.
This interactive course includes the AI Writing Style Prompt Cheat Sheet, AI Brand Tone of Voice Template, and AI Tone of Voice Audit Playbook to implement your strategy. You’ll also see live demonstrations, complete interactive exercises, and walk away with a complete AI tone of voice system ready to use.
Learning Objectives
- Articulate what a brand tone of voice is and why it matters
- Audit your tone of voice and your competitors’
- Find tone of voice inspiration and incorporate elements into yours
- Create an AI tone of voice toolkit
- Build prompt swipe files and tone blocks
- Create tone of voice templates and merge files
- Build AI tone of voice reference documents
- Create a custom AI and AI resources to match your tone
- Optimize and refine your tone guidelines
- A/B test your brand tone of voice assets
Resources
- AI Writing Style Prompt Cheat Sheet
- AI Brand Tone of Voice Template
- AI Tone of Voice Audit Playbook
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Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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