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Generative AI: Landscape
- Level: Beginner
- Length: 60 minutes
- Krista Neher
The world of generative AI is growing fast—and you need to know what’s what. This course gives you a clear breakdown of the AI landscape so you can confidently choose the right tool for your needs. You’ll discover when to use general-purpose tools like ChatGPT, Gemini, Claude, and others—and when functional AI tools like agents, RAGs, and creative AIs are a better fit. Learn the real differences, benefits, and use cases so you can make smarter, faster decisions. You’ll walk away with a practical framework to confidently apply the right tool to every AI task.
This course is perfect for professionals, business leaders, marketers, and anyone who wants to use AI tools more effectively and strategically.
- Understand how the AI landscape is organized and what tools are best for different tasks
- Know when to use general AI tools like ChatGPT or Claude vs. custom-built tools
- Learn how AI tools like agents, RAGs, and creative AIs work—and what they do best
- Discover real examples of AI tools in action and how to use them
- Choose the right LLM for your needs by comparing Gemini, Claude, ChatGPT, and more
- Use a proven framework to pick the right AI tool for every project
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Generative AI Landscape Quickstart Guide
-> Generative AI: Choosing the Right Tool Cheat Sheet
The generative AI landscape is evolving rapidly, with new advancements regularly. This course helps you understand the scope of the AI landscape and how to choose the right functional tool for your task needs.
Learn when to use LLMs (general-purpose AI tools like ChatGPT, Gemini, CoPilot, Claude, Meta AI, etc.) and how to choose between LLMs. Discover when to use functional AI tools like Custom AIs (Custom GPTs or Custom AI Tools), RAGs (retrieval-augmented generation), AI agents (cognitive and task-based), AI Creative Tools, and fit-for-purpose tools.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Generative AI: Landscape Course Outline
- Generative AI landscape.
- Ways generative AI is used in different tools.
- Difference between LLMs, integrated tools, and fit-for-purpose tools.
- What the AI functional landscape is.
- How AI tools like LLMs, Custom AIs, RAGs, Agents, and more contribute to the fuctional landscape.
- How each type of tool works and the key functions.
- Differences between different AI tools.
- How to choose the right tool for the task.
- Key benefits of each tool.
- What LLMs do.
- The tasks LLMs are best at.
- When to use an LLM.
- Main LLMs like Gemini, ChatGPT, CoPilot, and Claude.
- Differences and similarities between the tools.
- When to use which tool.
- How each tool works.
- Examples of each type of tool.
- Live demonstrations of ChatGPT, Custom GPTs, AI Agents, RAGs, Visual AIs, Purpose-Build Tools and Integrated Tools
- How to choose the right AI tool for your tasks.
- How to view tools in layers to determine what you need.
Course Description
Generative AI: Landscape is a beginner course that breaks down the fast-changing world of AI. With new tools emerging regularly, it’s more important than ever to understand your options—and how to choose the right tool for the job.
You’ll start with a clear overview of the generative AI landscape. Learn the key categories of tools—like LLMs (large language models), integrated tools, and fit-for-purpose solutions—and when to use each. You’ll also see how generative AI shows up across platforms and what that means for your workflow.
Next, you’ll dive into the functional landscape of AI. Understand the roles of general-purpose tools (like ChatGPT or Gemini), Custom AIs (like GPTs with special functions), RAGs (retrieval-augmented generation), AI agents, and creative tools. Discover how each works and what they’re best at—so you can match the tool to your task.
You’ll then compare the capabilities of each type of AI. Learn what makes each one effective (or not) in specific situations, and how to select the right one for your needs. We’ll explore practical examples to help you choose tools based on capabilities—not just brand names.
Then we’ll take a deeper look at LLMs—ChatGPT, Claude, Gemini, CoPilot, and Meta AI. Learn what each one offers, the model types, account options, and how to decide which one is best for your work.
This course also features live demonstrations to show you AI tools in action—so you can see the differences firsthand. Explore how LLMs, Custom GPTs, Agents, RAGs, Visual AIs, and purpose-built tools function in real-world use cases.
Finally, you’ll get a practical method to choose the right tool for your tasks. Learn to think in layers—looking at needs, tasks, and tools—to select the most effective option every time.
This course includes two powerful resources to support your learning: the Generative AI Landscape QuickStart Guide and the Generative AI: Choosing the Right Tool Cheat Sheet. These tools help you remember and apply what you’ve learned quickly and effectively. You’ll also complete activities, knowledge checks, and see real-world examples to apply what you learn.
By the end of this course, you’ll confidently navigate the AI landscape and choose the best tools to get better results faster.
Learning Objectives
- Articulate the generative AI landscape.
- Categorize AI tools as LLMs, integrated tools and fit-for-purpose tools.
- Apply the AI functional landscape.
- Compare the functions of LLMs, custom AI, RAG systems, AI agents, creative tools, fit-for-purpose tools.
- Use an LLM for a broad range of AI tasks.
- Compare AI LLMs based on account and model type.
- Choose the right LLM for your application.
- Choose the right functional AI tool for your application.
Resources
- Generative AI Landscape Quickstart Guide
- Generative AI: Choosing the Right Tool Cheat Sheet
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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