Generative AI: Using AI Throughout the Content Creation ProcessGenerative AI: Using AI Throughout the Content Creation Process is an intermediate course that shows you how to use AI to improve every stage of your content development. Most people use AI to create content, but the real power of AI is in helping with the process—strategy, structure, messaging, and evaluation.
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- Discover proven AI use cases that boost marketing speed, quality, and consistency
- Build smarter strategies with AI tools that support planning, research, and analysis
- Improve content creation with AI tips to generate better ideas, faster
- Learn how to integrate AI into advertising—from audience research to creative optimization
- Use AI to personalize campaigns and improve relevance at scale
- Create your own AI-powered coaches to think faster and get more done
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Generative AI for Marketing Cheat Sheet
Marketers have enormous potential to gain speed, quality, and consistency from AI. The biggest challenge is often finding opportunities to use it. This course shows you use cases for marketers with AI. Gain practical insights on how to best complete different tasks and tips, tricks, strategies, and best practices to get the most out of AI in marketing scenarios.
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Generative AI: Marketing Use Cases Course Outline
- The generative AI marketing mindset shift for marketers.
- How to think of your role as an orchestrator.
- How to use AI efficiently and strategically across your organization.
- How to use AI for different aspects of marketing strategy.
- How AI plays a role in defining strategic marketing content.
- Tips to create better strategic content.
- How to use AI to create content.
- How AI can support every stage of the content creation process.
- How to use AI for brainstorming.
- Why AI is a great brainstorming partner.
- How AI is integrated into advertising delivery.
- How generative AI is being used to build and optimize creative.
- The benefits of AI auto-optimization in advertising.
- How to use AI as a research assistant.
- Types of marketing research you can use for AI.
- How AI can be used for personalization.
- Prompting tips and watch-outs for using AI to personalize.
- How to use AI to analyze data files and reports.
- Use cases of AI for data.
- Tips and tricks to get more out of AI data analysis.
- How AI can be used for tactical marketing tasks.
- Ideas and insights to use AI for various marketing tasks.
- How to use AI as a strategic coach.
- Ways to provide AI with information for coaching.
- How to use AI as a “second brain.”
- How to use AI beyond individual tasks for deeper thinking.
Course Description
Generative AI: Marketing Use Cases is an intermediate-level course designed to help marketers unlock the full potential of AI in their day-to-day work. Generative AI has become one of the most powerful tools in modern marketing—but without a roadmap, it’s easy to miss opportunities. This course shows you exactly where and how to use AI to improve results across content, strategy, ads, research, and more.
You’ll start by shifting your mindset. Learn how to think like an AI-powered marketer—focusing on orchestration, strategic oversight, and using AI as a partner in execution. Discover how to use AI effectively across your organization by acting as a strategic leader, not just a user.
Next, explore how AI can improve your marketing strategy. You’ll learn how to apply AI to plan campaigns, develop messaging, and refine your positioning. Discover how to prompt AI to support strategic thinking and decision-making.
In content marketing, AI is a game changer. Learn how to use AI to support each stage of the content creation process—from brainstorming and outlining to drafting and repurposing. Discover tips and best practices for using AI as a creative partner that enhances your work, not replaces it.
AI is also a powerful tool for brainstorming. Learn how to prompt AI to expand your thinking, generate new concepts, and iterate faster than ever before. This section includes practical tips for making AI your go-to brainstorming collaborator.
In advertising, you’ll see how AI supports media buying, creative optimization, and auto-optimization. Explore how to use AI to build ad creative, analyze performance, and optimize your campaigns on platforms like Meta, Google, and LinkedIn.
Use AI as a research assistant to gather insights quickly. You’ll learn how to use AI for customer research, market analysis, competitive benchmarking, and trend discovery. See how this can save you hours while improving the quality of your decisions.
AI also supports personalization. Learn how to use AI to create tailored experiences, segment your audience, and craft personalized messages at scale.
You’ll also discover watch-outs and prompt tips to make personalization effective and accurate.
Get insights into how to use AI for reporting and analysis. Learn how to input data and get instant summaries, highlights, and key findings. Discover how to use AI for forecasting and deeper data exploration without advanced tools.
Apply AI to routine marketing tasks that waste time—like summarizing, categorizing, or organizing. Discover fast wins that can save you hours every week.
Then, take AI to the next level by building it into your workflow as a coach and second brain. Learn how to structure prompts and provide input that turns AI into your own strategic thought partner.
This interactive course includes the Generative AI for Marketing Cheat Sheet to implement what you learn. It also features real-world examples, live demonstrations, activities, and a final quiz to reinforce your knowledge.
Learning Objectives
- Adjust your mindset to use AI as a marketer strategically.
- Apply AI to develop marketing strategies.
- Create content with AI.
- Use AI as a brainstorming tool.
- Apply AI to various aspects of your digital advertising strategy.
- Harness AI as a research assistant.
- Use AI for personalization and customization.
- Conduct analysis and use AI for data forecasting.
- Use AI for tactical marketing tasks.
- Create AI coaches to improve your effectiveness.
- Use AI as a “second brain” and a strategic thought partner.
Resources
- Generative AI for Marketing Cheat Sheet
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Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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