Generative AI: FoundationsGenerative AI: Foundations is a beginner course that gives you a solid understanding of what generative AI is, why it matters, and how to start using it effectively in your business or daily work.
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- Discover advanced prompt optimization strategies that improve AI performance and accuracy
- Learn how to use the THINK framework to clarify your objective before writing your prompt
- Add context, attachments, and memory to generate more relevant and complete AI responses
- Choose the right prompting approach and know when to use commands or questions
- Use constraints to guide AI and create more focused, high-quality outputs
- Evaluate, refine, and improve prompts using a critical-thinking approach
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> B.R.I.E.F. Prompting Playbook
-> AI Prompting Checklist
-> Prompt Planning THINK Template
Prompting generative AI is a skill that leads to faster and better results. The more specific and clear your prompts, the better the output. This course shows you how to optimize your prompts to improve results. Learn strategies and tactics to optimize prompts by improving clarity, specificity, context, attachments, constraints, and more.
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Generative AI: Prompt Optimization Course Outline
- How to approach prompting strategically
- Adjusting prompt detail and length for different tasks
- Viewing prompting strategies as a toolbox and choosing the right tool for the job
- Why clarity is important when prompting
- How to use the THINK framework to create mental clarity before prompting
- Strategies to increase clarity in prompts to improve outputs
- Why adding context is important to results
- How to add relevant context
- Tips and best practices for adding prompt context
- The difference between command and question prompts
- When to use commands vs. questions to maximize outputs
- The risks and issues of prompt refinement
- When to reprompt a task
- When to refine a task
- The different types of AI memory and how they work
- How memory impacts prompting strategies
- How memory impacts results
- How to view and customize your AI memory
- How to use attachments and links in prompting
- The benefits of using attachments to reduce prompt details
- Common attachments to use to accelerate prompting results
- The value of adding constraints to prompts
- Types of constraints to include in prompts
- How to apply critical thinking to evaluate prompt results
- How to determine refinements to improve results
- Best practices in refining
Course Description
Generative AI: Prompt Optimization is an intermediate-level course that shows you how to optimize your prompts to improve results from generative AI tools like ChatGPT, Gemini, or CoPilot. If you already understand the basics of prompting, this course gives you the advanced tools and strategies to level up your skills and consistently get better outputs—faster.
Prompting is not one-size-fits-all. You’ll start by learning how to approach prompting strategically and adjust your style based on your task. You’ll learn how to vary the prompt length, format, and structure to get better results. Think of prompting like a toolbox—this course helps you choose the right tool for the job.
Next, you’ll learn to improve clarity using the THINK framework to organize your thoughts and write clearer prompts. You’ll apply specific techniques to eliminate ambiguity and make your AI requests more effective. Then, discover how to add meaningful context that improves the relevance and value of AI outputs. You’ll also explore the difference between command and question prompts—and when to use each to drive results.
You’ll also cover the common challenge of refining prompts. You’ll learn the difference between reprompting and refinement and how to decide which one is best in different situations. Then, dig deeper into how AI memory works, how it affects your outputs, and how to view and customize memory to align with your goals.
You’ll also learn how to use attachments and links to add input without rewriting long prompts. Learn which types of attachments work best for specific use cases. You’ll also master how to use constraints—clear limits, structure, and formatting requirements—to guide the AI and generate more precise outputs.
Finally, you’ll develop the ability to critically evaluate AI outputs and identify how to improve your prompts. You’ll apply best practices for refining and adjusting prompts to increase clarity, focus, and output quality.
At the end of this course, you’ll have advanced skills to optimize AI prompts and consistently drive better results. You’ll also get practical tools, including the BRIEF Prompting Playbook, AI Prompting Checklist, and Prompt Planning THINK Template to apply what you’ve learned.
Learning Objectives
- Apply different prompting approaches based on your task.
- Add clarity to increase relevance and customization in outputs.
- Increase context to boost the quality of the results.
- Apply best practices for command and question prompts.
- View and adjust your AI memory.
- Articulate how AI memory impacts results.
- Use attachments to increase context.
- Add constraints for more precise outputs.
- Evaluate and improve prompts.
Resources
- B.R.I.E.F. Prompting Playbook
- AI Prompting Checklist
- Prompt Planning THINK Template
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Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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