Generative AI: Using AI Throughout the Content Creation ProcessGenerative AI: Using AI Throughout the Content Creation Process is an intermediate course that shows you how to use AI to improve every stage of your content development. Most people use AI to create content, but the real power of AI is in helping with the process—strategy, structure, messaging, and evaluation.
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- Discover where AI delivers the most marketing value — and where human input is essential.
- Use AI to enhance creativity, content creation, personalization, automation, and optimization.
- Learn how to integrate AI into workflows, teams, and with external partners.
- Build scalable marketing assets without sacrificing quality or consistency.
- Identify the risks and limitations of AI, and how to avoid critical mistakes.
- Create a plan to stay relevant and future-proof your marketing career.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Generative AI for Marketing Cheat Sheet
AI is transforming marketing, and the shift is happening faster than most teams realize. This course shows you what AI really means for marketers, from faster execution and higher quality outputs to new opportunities in personalization, automation, and optimization. You’ll learn where AI delivers the most value, where humans must stay in control, and how to shift from executing tasks to orchestrating strategy. Walk away with the confidence and clarity to use AI as a competitive edge, not just a tool.
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Generative AI: Strategically Using AI for Marketing Course Outline
- What AI means in a marketing context.
- The unique value marketers add in AI-powered marketing.
- How to adapt the mindset of your marketing role for AI.
- The AI tool landscape and how it applies to marketers.
- How AI is evolving across platforms.
- The functional AI landscape and how to apply it to your marketing.
- How smart marketers are using AI strategically.
- How creativity, creation, personalization, automation and optimization can be completed with AI.
- How AI can support different marketing tasks.
- How to strategically use as a team.
- Areas where AI can add value, like campaign briefs, planning, approvals, reviews, and more.
- How AI can support team workflows and collaboration.
- Who AI plays a role in work completed by external partners.
- How to create consistency and harmony in AI usage, parameters and outputs with external partners.
- Examples and ideas of how AI can improve relationships with partners.
- How and why scale is important for marketing.
- Types of assets that can create scale.
- How marketing AI assets improve speed and quality while maintaining consistency.
- How to scale your brand consistently with AI.
- Types of tools and prompts to increase consistency.
- How to evaluate if your content is on brand.
- The limitations and risks of using AI.
- How hallucinations, bias, lack of creativity, data sensitivity, accuracy, and copyright issues impact AI results.
- How to become a responsible AI marketer.
- How to maintain brand consistency with AI.
- How to avoid outsourcing human thinking to AI.
- How to future-proof your career with AI.
- How AI will change marketing skills.
Course Description
Generative AI: Strategically Using AI for Marketing is an intermediate-level course designed to help marketers understand and apply AI strategically across marketing functions.
AI is reshaping marketing faster than many teams realize. To use it effectively, marketers must go beyond tools and tactics and think about how AI fits into their broader strategy. This course helps you identify where AI creates the most value, how to use it without sacrificing quality or consistency, and how to lead your team or organization into the AI-powered future.
Start by understanding what AI means in a marketing context. Learn where marketers provide irreplaceable value and how to shift your mindset to thrive in an AI-driven world. You’ll explore the AI tool landscape and how it’s evolving across platforms, then apply this to real-world marketing use cases.
Next, uncover how AI supports creativity, creation, personalization, automation, and optimization — and how to use it across different marketing tasks to get more done, faster. Learn how to integrate AI into your team’s workflows, from campaign planning to content reviews and approvals. You’ll also discover best practices for working with freelancers and agencies to create consistency in AI outputs.
You’ll then learn how to build scalable marketing assets using AI — without compromising brand consistency. Understand how to keep your brand voice intact as you scale output. You’ll also get strategies to evaluate if your content is still aligned with your brand.
The course also explores AI risks and limitations, such as hallucinations, bias, data sensitivity, and copyright concerns. You’ll understand how to become a responsible AI marketer and avoid over-relying on AI at the expense of strategic thinking.
Finally, walk away with a roadmap to future-proof your marketing career. Learn how AI is reshaping marketing roles and the skills marketers need to succeed moving forward.
This course includes the Generative AI for Marketing Cheat Sheet to help you implement your learnings. With live demonstrations, activities, and real-world examples, you’ll gain the clarity and confidence to lead AI strategically in your marketing.
Learning Objectives
- Articulate how AI impacts marketers.
- Apply the AI landscape to marketing tools.
- Use AI for different marketing applications.
- Integrate AI into marketing teams and workflows.
- Use AI strategically when working with freelancers and agencies.
- Create strategic assets to scale marketing while maintaining quality and consistency.
- Apply the limitations and risks of generative AI for marketing.
- Identify the key watchouts of AI in marketing.
- Create a plan to future-proof your career with AI.
Resources
- Generative AI for Marketing Cheat Sheet
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Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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