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  • Get a proven template to build an influencer marketing plan.
  • Define your goals and plan details.
  • Explore the different options for creating influencer campaigns.
  • Define your content creation expectations, approach, compensation, and time frame.
  • Set KPIs and measure the impact of your campaign.
  • Discover the best practices to make your campaign a success.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Influencer Marketing Quickstart Guide
-> Influencer Marketing Strategy Action Planner
-> Influencer Marketing Template and Calculator

To be successful with influencer marketing, you need to have a plan. Influencer marketing is powerful – but it requires a well-thought-out plan. In this course, you’ll learn a step-by-step method to create a clear strategy that delivers ROI.

Trusted By Millions of Businesses & Learners Globally


Influencer Marketing: Building A Stragetic Plan Course Outline

  • Steps to building an influencer marketing plan.
  • Connecting your strategy to your business goals.
  • Defining the goals of your influencer program.
  • Factors that make a strong goal.
  • Best practices to deliver focus in goals.
  • Why strong goals matter.
  • Mapping out specific plan details.
  • Key areas to define in your plan.
  • Determining if plan will achieve results.
  • Best practices for influencer content.
  • Components of great content.
  • Partnering with influencers.
  • Key considerations for working with influencers.
  • Determining your approach to working with influencers.
  • Linking your approach to your business objectives.
  • Calculating influencer value.
  • Cost considerations when creating a budget.
  • Developing a compensation structure for influencers.
  • Creating a timeframe.
  • Timeframe considerations.
  • Determining influencer metrics.
  • Linking influencer metrics to business metrics.
  • Explaining campaign results.

Course Description

Influencer Marketing: Building a Strategic Plan is an intermediate interactive course that lays out the exact steps to building an influencer marketing plan and strategy. More and more businesses are using influencer marketing as a strategic channel. The key to success is to have a strategic plan upfront. This connects your business goals, marketing strategy and influencer strategy.

In this course, you’ll learn the exact steps to building an influencer marketing plan and strategy. You’ll get a proven roadmap for creating the plan, including key elements like budget, approach, timeframe, types of influencers, and more. You’ll understand the strategic decisions to be made and how to align those decisions with your strategy. We’ll also cover the best practices to design and execute a campaign.

This course includes live examples, case studies, quizzes, and downloadable resources to implement an influencer marketing strategy.

Learning Objectives

  • Identify the steps to creating an influencer marketing plan.
  • Analyze your marketing goals.
  • Create an influencer marketing plan that matches your business objectives.
  • Determine key campaign elements like approach, budget, and timeframe.
  • Execute an influencer marketing plan with best practices.

Resources

  • Influencer Marketing Quickstart Guide
  • Influencer Marketing Strategy Action Planner
  • Influencer Marketing Template and Calculator
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
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Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

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