Get the All Access Pass from $77/month GET STARTED!
Influencer Marketing: Executing and Measuring Campaigns
- Level: Intermediate
- Length: 80 minutes
- Krista Neher
If you run influencer marketing campaigns, executing them effectively and measuring the impact are vital. This intermediate course dives into best practices, watchouts, and considerations when executing your campaign. It also details how to measure the impact – beyond the basics. You’ll learn the three types of metrics and how to use each one to evaluate your success. Influencer marketing is powerful, and this course will show you exactly how to execute it effectively.
This course is perfect for business leaders, marketers, agencies, PR pros, entrepreneurs, and professionals who are executing influencer marketing campaigns.
- Learn exactly how to outline execution details for success.
- Build content requirements, approvals, guidelines, and promotions into your campaign.
- Create a clear road map for your influencers.
- Understand the legal issues and how they impact your campaign.
- Discover how to use three types of metrics to judge your success.
- Grow your impact by integrating influencers into other marketing campaigns.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Influencer Marketing Strategy Action Planner
-> Influencer Marketing Template and Calculator
To be successful with influencer marketing, you’ll need to execute with excellence and measure your success. This course will give you the exact roadmap to do these things. With best practices, proven methods, and clear frameworks, you’ll get everything you need to execute impactful influencer campaigns.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
Sign Up To Boot Camp Digital’s All Access Pass
Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
Trusted By Millions of Businesses & Learners Globally
Influencer Marketing: Executing and Measuring Campaigns Course Outline
- Why it is important to have a plan for execution.
- Combining brand value and value to the influencer’s audience.
- How to link your business goals to the execution plan.
- Determining the business goal for your campaign.
- Linking content to the business goals.
- Create a plan for content creation.
- Balancing brand guidance with influencer creativity.
- Collaborating with influencers to improve content.
- Key execution details to share with influencers.
- Details needed to execute a campaign effectively.
- Best practices for execution decisions.
- The details needed to get strategic content from influencers.
- How to set clear expectations with influencers.
- The level of detail needed in setting influencer expectations.
- Various degrees of campaign prescriptiveness.
- Pros and cons of being prescriptive.
- Determining the right level of detail for your business and industry.
- The importance of a content approval process.
- Choosing the right process for your organization risk.
- What to include in your approval process.
- Importance of creative guidance.
- Details of creative guidelines to share with influencers.
- Why it is important for brands to have a promotion plan.
- The benefits of a promotion plan.
- Examples of how to promote influencer content.
- Best practices for disclosing partnerships.
- Legal practices and risks for brands.
- Why it is important to measure results of influencer activity.
- How to set up KPIs for influencer activity.
- Connecting KPIs back to business goals.
- The four factors to consider when measuring campaign results.
- How and why to measure campaign results.
- Going beyond common campaign metrics.
- The three types of metrics to use when evaluating your campaign.
- Quantitative metrics to evaluate success.
- Qualitative metrics to evaluate success.
- Additional factors to measure results.
- Quantity, quality, and cost metrics evaluation of influencers.
- How to integrate influencers in. your full marketing strategy.
- Ways that influencers can augment existing marketing.
- Why you should reuse influencer content.
- How you can repurpose the content.
- The added value of attaining ownership influencer content.
Course Description
Influencer Marketing: Executing and Measuring Campaigns provides a detailed process and framework for the successful execution and measurement of influencer campaigns. Once you are ready to execute, it is important to provide the right details around content, creative, brand guidelines, and expectations for performance. Being aligned with your influencers and collaborating is key to success. Influencer marketing and branded content should be a collaboration between brands and influencers.
Validating the success of your campaigns with measurement and ROI is also vital to your success. Businesses should measure the impact of the influencer metrics, the brand objectives, and the overall business goals. For example, did the influencer attain the reach expected, did that reach translate into higher brand awareness, and did the brand see a lift in sales. Evaluating all three areas is important to view the ROI and impact of influencers.
This course includes live examples, case studies, quizzes, and downloadable resources to evaluate influencers.
Learning Objectives
- Articulate the steps to successful influencer campaign execution.
- Apply best practices in executing influencer marketing campaigns.
- Partner collaboratively with influencers to create impactful content.
- Promote your influencers and their content to extend reach.
- Evaluate legal risks in your execution.
- Measure your success with common metrics.
- Integrate influencers into the rest of your marketing.
Resources
- Influencer Marketing Strategy Action Planner
- Influencer Marketing Template and Calculator
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
Trusted by Over 1 Million Marketers for Over 20 Years
This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!
Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.
Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.
Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!
Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!
I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Discover the All Access Pass
Access to ALL online digital marketing + social media courses, starting at $77/month
- Access 300+ Courses and 250+ Resources
- Instructor Support
- Monthly Digital News Updates
- Member Q&A Sessions
- Hands-On Learning + Tool Demonstrations
- Private Members-Only Community
Related Courses
The Perfect Choice For Your Company
Get all of our training PLUS 1:1 support, new updates and mastery content.