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Launch Yourself: Online Channels Overview
- Level: Intermediate
- Length: 145 minutes
- Krista Neher
Your online presence is vital to your personal brand. It defines what people see and the impressions they form about you. Most people Google coworkers, partners, sales reps, and basically anyone they come into contact with. Having an online presence helps grow your credibility and makes you stand out. This course will show you how to create a strong online presence. You’ll learn tips and tricks for digital channels like social media (Instagram, Facebook, LinkedIn), YouTube, a Website, Email, Blogging and more!
This course is perfect for business professionals wanting a strong online presence.
- Learn how each channel works and how it can add value to your brand.
- Prioritize channels to focus on what matters most.
- Learn best practices and tips for each channel.
- Explore examples and case studies of how others use these channels.
- Get tips and tricks for how to increase your impact efficiently.
- Build a strategic plan for your online presence.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Launch Yourself Action Planner
This is the ultimate course for discovering how social media and online channels can reach more people for your personal brand. Choosing the right channels to build your brand is key. This course gives you an overview of all the core channels as well as tips and best practices to be successful.
In this course, you’ll learn how and why to use digital channels, best practices, and examples for all core channels. At the end of this training, you’ll have a clear plan for the channels you want to participate in. This is the ultimate course for discovering online channels and what they can offer your personal brand.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Launch Yourself: Online Channels Overview Course Outline
- Use each social network to grow your personal brand
- Role of social networks in establishing your brand
- Choose the right channels for your brand
- Importance of a strong LinkedIn presence
- Three stages of establishing your presence
- Pro tips for using LinkedIn for personal branding
- Importance of a strong Facebook presence
- Pro tips for using Facebook for personal branding
- Importance of a strong Instagram profile
- Use Instagram as part of your brand
- Pro tips for using Instagram for personal branding
- Importance of a website
- Use a website for your personal brand
- Pro tips for using a website for personal branding
- Importance of a blogUse a blog for your personal brand
- Pro tips for blogging for personal branding
- Importance of a blogging on external site
- Amplify your reach with external blog sites
- Pro tips for blogging on external sites for personal branding
- Importance of a strong YouTube presence
- Use YouTube to articulate your brand
- Pro tips for using YouTube for personal branding
- Build a presence on SlideShare
- How SlideShare can position you as an expert
- Pro tips for using SlideShare for personal branding
- Importance of a strong Twitter/X presence
- How to use Twitter/X to grow your online presence
- Pro tips for using Twitter/X for personal branding
- Best practices for each social network
- Apply best practices in your social media presence
Course Description
Launch Yourself: Online Channels Overview is an interactive intermediate course. It shows you all of the social networks you can use (and how to use them) to grow your personal brand presence. Social media and online channels can reach more people and get you in front of new audiences. They also strengthen your brand with people you already know. Choosing the right channels to build and amplify your brand is key – and this course will show help you choose the right channels for you.
You can use many channels to bring your personal brand to life, like LinkedIn, Facebook, Blogs, Instagram, Websites, YouTube, and more. This course gives you an overview of all of the core channels for personal branding. It provides tips, best practices, and perspectives on what to use and when. You’ll clearly understand the channels you can use to build your presence and how and when to use each channel. It will help you to improve your content if you post anything online or on social networks.
In this course, you’ll discover how and why to use digital channels, best practices, and life examples for all core channels. We’ll dive into LinkedIn, Facebook, Instagram, Websites, Blogging, External blogging, YouTube, SlideShare, and X. By exploring how and why to use each channel; you’ll be able to decide which channels you want to use for your personal brand.
This interactive course includes activities and action planning to build your brand’s social media and online presence. It includes real examples, action planning, activities, and interactive elements. At the end of this training, you’ll have a clearly documented plan for the social networks you want to participate in.
Learning Objectives
- Articulate the importance of social media in growing your personal brand.
- Define the social media landscape and opportunities across networks.
- Determine which social networks are right for you.
- Apply each major social network to your brand.
- Apply the pros and cons of each social network to your brand.
Resources
- Launch Yourself Action Planner
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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