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  • Get the exact method to write compelling LinkedIn posts that earn more visibility and engagement
  • Discover the three essential elements that make your content focused and strategic.
  • Use the right content types and formats to match your strategy and drive better results.
  • Apply copywriting best practices that make your posts stand out and connect with your audience.
  • Learn a proven structure for posts that grabs attention and drives action.
  • Use engagement strategies and LinkedIn analytics to improve performance over time.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> LinkedIn Message Optimization Cheat Sheet

-> LinkedIn Algorithm Cheat Sheet

-> LinkedIn Content Best Practices Checklist

-> LinkedIn Content Quickstart

-> Creating Engaging LinkedIn Content Tips and Tricks

-> LinkedIn Post Ideas Cheat Sheet

Crafting compelling content on LinkedIn is essential to increase your visibility. In this course, you’ll discover the best practices, tips, tricks, and proven strategies to create compelling content on LinkedIn. Learn how to design and structure posts to earn more views and how to generate more engagement. Get the foundations to create great content on LinkedIn.

 

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LinkedIn: Crafting Compelling Posts Course Outline

  • How to craft compelling content
  • Best practices to create strategic content
  • Different post types or formats to bring your message to life
  • Align your post type and strategic intent
  • Best practices for different post types
  • Best practices for your LinkedIn copy
  • How to apply best practices to your writing styles
  • How users consume content on LinkedIn
  • How to structure content to work on LinkedIn
  • Proven strategies to increase engagement with your content
  • How to generate likes, comments, and shares
  • Content analytics available to LinkedIn profiles
  • How to interpret content metrics and optimize your content

Course Description

LinkedIn: Crafting Compelling Posts is a beginner course that shows you how to write high-impact posts that perform. Creating content that stands out on LinkedIn is essential to grow your visibility and generate results. This course gives you the proven strategies, tips, and best practices to write content that gets attention and engagement.

Start by learning how to create focused, strategic content. Discover the three core elements that make your posts more effective and how to align your writing with your goals. You’ll learn how to make your content more targeted and impactful.

Then, dive into LinkedIn content types. You’ll explore different formats—like text posts, images, and carousels—and learn when and how to use each based on your strategy. You’ll also get best practices to make every content type more effective.

We’ll show you how to write better LinkedIn copy. Learn writing strategies that help you break through the noise and connect with your audience. Discover what works best in headlines, body text, and calls to action.

Then, you’ll get a proven post structure that makes your content easier to read and more likely to perform. Learn how to format posts for maximum readability and visibility based on how users engage with content in the feed.

You’ll also get engagement strategies to increase likes, comments, and shares. Discover what drives engagement and how to create content that encourages interaction.

Finally, you’ll learn how to analyze your post performance using LinkedIn analytics. Understand the data and use it to optimize your future content.

This interactive course includes live demonstrations, real-world examples, and downloadable resources like the LinkedIn Message Optimization Cheat Sheet, LinkedIn Algorithm Cheat Sheet, LinkedIn Content Best Practices Checklist, LinkedIn Content Quickstart Guide, Creating Engaging LinkedIn Content Tips and Tricks, and LinkedIn Post Ideas Cheat Sheet.

Learning Objectives

  • Apply the three elements that create strategic, focused posts.• Create content that breaks through and connects with your audience.
  • Use content formats and types that get results.
  • Connect your content format to your strategic intent in posting.
  • Apply best practices to copy and word choices.
  • Create an optimized post structure.
  • Apply strategies to increase engagement on LinkedIn.
  • Articulate the value of LinkedIn engagements.
  • Analyze post-performance with LinkedIn analytics.

Resources:

  • LinkedIn Message Optimization Optimization Cheat Sheet
  • LinkedIn Algorithm Cheat Sheet
  • LinkedIn Content Best Practices Checklist
  • LinkedIn Content Quickstart Guide
  • Creating Engaging LinkedIn Content Tips and Tricks
  • LinkedIn Post Ideas Cheat Sheet

All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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