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  • Get a step-by-step method to create a content plan that supports your goals
  • Learn how to choose the best post types and when to use them for maximum visibility
  • Discover proven best practices to make your posts more impactful
  • Understand how the LinkedIn algorithm works and how to use it to your advantage
  • Define a tone of voice that feels authentic and professional
  • Learn how to use Articles and Newsletters to build thought leadership and reach

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> LinkedIn Tone of Voice Template

-> LinkedIn Message Optimization Cheat Sheet

-> LinkedIn Algorithm Cheat Sheet

-> LinkedIn Content Best Practices Checklist

-> LinkedIn Content Quickstart Guide

-> Creating Engaging LinkedIn Content Tops and Tricks

Posting on LinkedIn is vital to grow your visibility and achieve your goals. Discover the foundations of posting on LinkedIn including best practices, content tips, and establishing a consistent tone of voice. Learn how to apply the LinkedIn algorithm to maximize your reach and views.

Trusted By Millions of Businesses & Learners Globally


LinkedIn: Create a Content Plan Course Outline

  • Why posting on LinkedIn is important
  • How posting on LinkedIn grows visibility, credibility, and results
  • How posts create an impact in the newsfeed
  • Types of posts available on LinkedIn
  • When to use different post types
  • Posting best practices for LinkedIn
  • Optimal frequency and timing for LinkedIn posts
  • When different post types work best
  • What the LinkedIn algorithm is
  • How LinkedIn’s algorithm works
  • How to optimize your content to perform well in the algorithm
  • How to choose content topics for LinkedIn
  • The importance of audience-centric content
  • How to define the core elements of your plan
  • How to define your tone of voice for LinkedIn
  • Why authenticity matters on LinkedIn
  • Balancing professional and personal tone of voice
  • What LinkedIn articles are and why to use them
  • The benefits of LinkedIn articles
  • What LinkedIn newsletters are
  • How to create a newsletter
  • The benefits of LinkedIn newsletters

Course Description

LinkedIn: Create a Content Plan is a beginner course that shows you how to plan and create posts posts that deliver results. Posting on LinkedIn is one of the best ways to grow your visibility and credibility—but many professionals post inconsistently or without a clear plan. This course gives you the tools and framework to plan content that aligns with your goals and gets results.

Start with the foundations of LinkedIn posting. You’ll learn why posting matters and how it grows visibility, credibility, and trust. Discover how LinkedIn posts show up in the feed and how they build your presence over time.

Then, dive into the different post types available on LinkedIn. You’ll explore text, image, video, document, poll, and link posts—and learn when to use each based on your content and strategy.

You’ll also learn proven best practices for posting. Understand the ideal frequency, timing, and structure for your posts. Learn how to get better results with simple strategies that increase engagement and visibility.

The course also explains how the LinkedIn algorithm works and how to use it to your advantage. Learn how to structure and format your posts so they perform better in the feed. Understand what helps (and hurts) visibility, and how to optimize your content.

Next, you’ll create a content plan tailored to your goals and audience. Learn how to choose topics that resonate, structure your plan, and define content categories. This gives you a repeatable system for consistent posting.

You’ll also define your tone of voice on LinkedIn. Learn how to balance professional and personal, stay true to your brand, and build a tone that builds trust and engagement.

Finally, you’ll explore how to use LinkedIn Articles and Newsletters. These tools build thought leadership and give you new ways to reach your audience with long-form content.

This interactive course includes live demonstrations, examples, and downloadable tools: LinkedIn Tone of Voice Template, LinkedIn Message Optimization Cheat Sheet, LinkedIn Algorithm Cheat Sheet, LinkedIn Content Best Practices Checklist, LinkedIn Content Quickstart Guide, Creating Engaging LinkedIn Content Tips and Tricks, and LinkedIn Post Ideas Cheat Sheet.

Learning Objectives

  • Articulate why posting on LinkedIn is important and the benefits.
  • Strategically use different LinkedIn post types.
  • Apply posting best practices.
  • Evaluate the impact of the LinkedIn algorithm on your content strategy.
  • Create a content plan.
  • Build a clear tone of voice for LinkedIn.
  • Create LinkedIn Articles to achieve your goals.
  • Create a LinkedIn Newsletter to reach your audience.

Resources

  • LinkedIn Tone of Voice Template
  • LinkedIn Message Optimization Cheat Sheet
  • LinkedIn Algorithm Cheat Sheet
  • LinkedIn Content Best Practices Checklist
  • LinkedIn Content Quickstart Guide
  • Creating Engaging LinkedIn Content Tips and Tricks

All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
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The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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