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LinkedIn Profile Optimization
- Level: Intermediate
- Length: 55 minutes
- Krista Neher
LinkedIn is the #1 professional social network. As a business professional, you can’t afford not to have a great profile. People use LinkedIn to assess your credibility and learn about you. Even if you aren’t in an active job, LinkedIn is vital to growing your professional credibility. A great LinkedIn profile puts your best foot forward. A strong and active LinkedIn presence can also attract opportunities for you. This course shows you the best practices to create a great LinkedIn profile. Learn the best practices for the core LinkedIn profile sections to help your profile stand out and get noticed. This course will get you on the right path to strengthening your presence based on proven best practices.
This course is perfect for any business professional wanting to build a presence on LinkedIn (which should be everyone)!
- Get the best practices (based on data) to improve or build your LinkedIn profile.
- Discover pro-tips to stand out and attract the right opportunities.
- Optimize your profile picture and header image based on proven best practices.
- Create a headline that attracts opportunities and grows your credibility.
- Optimize your About section to show your credibility and position yourself strategically.
- Enhance your Experience section to highlight the right experience in the right way.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> LinkedIn Profile Best Practices Guide
-> LinkedIn Profile Quickstart Guide
-> LinkedIn Profile Planner
LinkedIn is the biggest professional social network. Every business professional should have a strong presence on LinkedIn. But it’s more than just having a profile. You need a presence that proactively positions you strategically to attract the right professional opportunities.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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LinkedIn Profile Optimization Course Outline
- How to describe the best practices for an optimized LinkedIn profile.
- Areas of focus to have a LinkedIn profile that stands out.
- How people view your profile.
- Best practices in approaching your profile.
- The elements of an optimized LinkedIn profile picture.
- How to make your LinkedIn profile picture stand out using best practices.
- How LinkedIn header images can be an advantage for you.
- What to include in a LinkedIn header image.
- The Purpose of a LinkedIn headline.
- Best practices to optimize your LinkedIn headline.
- How to use the about section to tell your story.
- To describe the best practices of the about section.
- What to include in your experience section.
- How to address gaps in experience or employment.
- Best practices for making the most of your experience section.
Course Description
LinkedIn: Profile Optimization is an intermediate course. You’ll learn the best practices to optimize your LinkedIn profile to stand out and attract opportunities.
You’ll get pro tips to strengthen your LinkedIn profile. You’ll learn about how people view your profile and how to focus on the right things. Learn how to view your profile strategically to attract the right opportunities and people to your profile while growing your credibility.
We’ll explore the best practices for creating a LinkedIn profile picture. Remember the context of how your picture is shown on the network and create a picture that gets results (based on data from LinkedIn). We’ll also discuss the importance of a customized header image and the best practices for this asset. The header image sets the tone for your profile and is easier than you think to customize.
Your headline is an essential part of your profile. Learn what your headline should achieve and why it is so important. Discover the best practices to create a powerful headline that positions you as a credible expert that people want to connect with.
The About section of your profile is your opportunity to set the tone for your profile and highlight yourself and your accomplishments. Discover a proven formula to create a great about section and how to stand out.
The Experience section highlights most of your experience, such as your work or other relevant experiences. Learn how to use this section to position yourself strategically. Follow the best practices to ensure that you draw attention to your key accomplishments and set the right tone for your profile.
At the end of this course, you’ll be able to create a great LinkedIn profile that stands out and gets noticed.
This interactive course includes a LinkedIn Profile Beat Practices Guide, LinkedIn Profile Quickstart Guide and LinkedIn Profile Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate the importance of a strong LinkedIn profile.
- Optimize each profile section with best practices.
- Create an image and headline that attract opportunities.
- Optimize your about section.
- Optimize and enhance your experience section based on best practices.
Resources
- LinkedIn Profile Best Practices Guide
- LinkedIn Profile Quickstart Guide
- LinkedIn Profile Planner
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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