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  • Create a comprehensive online reputation plan to position your brand positively.
  • Audit your current brand across channels for brand strength and reputation.
  • Get a step-by-step method to evaluate competitors and exploit their strengths and weaknesses.
  • Use social media, review sites, directories, and more to build a positive impression online.
  • Create a strategic reputation plan using strategic channels.
  • Measure the impact of your efforts and sustainably monitor your results.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

Your reputation is vital in earning business, regardless of size or industry. Consumers are more skeptical than ever. They research businesses and form opinions based on what they find online. Your reputation is more than search engine results or online reviews. This course shows you how to evaluate and improve your online reputation with proven methods and best practices.

 

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Online Reputation Management: Crash Course Outline

  • Why your online reputation is important.
  • How your online reputation links to your brand strategy.
  • The elements that make up your digital footprint.
  • The steps to for creating a reputation plan.
  • What an audit is and why it’s an important first step.
  • Tools to use in your reputation audit.
  • Advanced audit search opportunities.
  • How suggested searches provide insights into user behavior.
  • How to use AI to audit your online reputation audit.
  • How AI gives you a high-level view of your brand reputation.
  • Why you should evaluate your online reputation on social media sites.
  • How to use social media to evaluate your reputation.
  • What a competitive audit is.
  • How to conduct a competitive audit.
  • The elements of a reputation management plan.
  • How to start influencing your online reputation.
  • The impact of reviews on your business’s online reputation.
  • How to create a plan for more positive reviews for your business.
  • How social media sites help build your online reputation.
  • How to use your social networks strategically to build your reputation.
  • Why monitoring your brand reputation is important.
  • How to monitor your reputation.
  • How to conduct a competitive audit.
  • Common KPIs for online reputation management.
  • How to set KPIs for your efforts to track your success.
  • The overall goal of online reputation management.

Course Description

Online Reputation Management Crash Course is a beginner course. You’ll learn to audit, improve, and monitor your online reputation to build a strong, sustainable brand. Your online presence is your virtual storefront. Create a presence that builds trust, grows your brand, and earns you customers.

This course starts with an overview of online reputation management. Learn what reputation management is and why it is essential. You’ll also learn the steps to managing your online reputation, including auditing your reputation, conducting competitive research, building a strategic plan, monitoring your reputation, and responding to comments and reviews.

You’ll learn how to conduct an online reputation audit. Your audit is an assessment of your current online reputation. A strong audit examines brand strength, consistency, core messaging, and reviews. Learn where and what to look for to get the complete picture of your current reputation. We’ll cover advanced tools like AI brand auditing and using advanced search data.

Next, we’ll conduct competitive audits. Evaluating competition is a powerful way to uncover new ideas and strategies to strengthen your reputation. An audit can also reveal competitive weaknesses that you can exploit.

Based on what you learned from the audits, you’ll begin to create your online reputation plan. The plan details the specific actions you’ll take to improve your reputation. Reputation management typically includes actions on social media, content planning, review strategy, site content, and more. You’ll create a comprehensive plan based on best practices to strengthen your reputation.

Finally, we’ll cover how to monitor and measure your reputation. Monitoring your reputation is essential since online content is dynamic. You’ll learn to regularly monitor your reputation and create a cadence of regular management. You’ll also learn how to set metrics and KPIs for your efforts. This will keep you on track to be accountable for your overall online presence.

At the end of this course, you’ll have a complete plan to audit, build a plan, execute with best practices, monitor, and measure your online reputation.

This interactive course includes live examples, demonstrations, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Audit your online reputation and search presence.
  • Use deeper search data to evaluate your brand.
  • Conduct an AI audit of your business strength and reputation.
  • Evaluate the role of social media in your reputation.
  • Conduct competitor research to find opportunities.
  • Create a reputation management plan.
  • Optimize third-party sites to improve your presence.
  • Create a review strategy to grow your reputation.
  • Monitor your online reputation and measure your success with KPIs.
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All Access Pass Monthly Subscription

Get this course plus 300+ more, 250+ resources, and the support you need to build online success. Starting at $77/month!

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JOE G.
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Game Changer For Me And My Business.

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Bootcamp Digital All Access Pass

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