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  • Discover why businesses use Pinterest and how it drives awareness, traffic, and sales.
  • Explore how Pinterest works and key features and functions of the platform.
  • Learn about Pinterest accounts, ads, shops, and more.
  • Research competitors and consumer preferences on Pinterest.
  • Build a presence with best practices based on the 6 Ps framework.
  • Use a proven plan to build your plan on Pinterest.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Pinterest Action Planner
-> Pinterest Quickstart Guide

Pinterest is a visual social network where people post and share things they find interesting. It provides opportunities for businesses to post and share relevant content, drive commerce, grow brand awareness, or be a resource for their audience. Pinterest also drives significant traffic to websites. This course will show you how to unlock the power of Pinterest to grow your business.

Trusted By Millions of Businesses & Learners Globally


Pinterest: Foundations for Business Course Outline

  • The size and demographics of Pinterest users.
  • Why individuals use Pinterest.
  • Why businesses use Pinterest.
  • Assess where Pinterest fits into marketing funnel.
  • Define your strategy for Pinterest.
  • How to determine your target audience.
  • Define the basic elements of a Pinterest account.
  • How to apply best practices to your business Pinterest.
  • How users search for and save content on Pinterest.
  • Evaluate competitor accounts.
  • Utilize Pinterest for content research and discovery.
  • Differentiate between searching and browsing content.
  • Define the 6Ps of your Pinterest presence.

Course Description

Pinterest: Foundations for Business is a beginner course that provides a comprehensive understanding of how to use Pinterest strategically for business growth. You’ll learn precisely how and why businesses are using this powerful tool.

Pinterest is a visual social network where people post and share things they find interesting. It provides opportunities for businesses to post and share relevant content, drive commerce, grow brand awareness or be a resource for their audience. Pinterest also drives significant traffic to websites. This course will show you how to unlock the power of Pinterest to grow your business.

This course will provide you with a strategic understand of what Pinterest is and why businesses use it. You’ll also understand the key features, terms and functions of the platform, and how to use them for your business growth. We’ll cover how to conduct research on Pinterest to learn about your target audience, competitors and their interests.

We’ll dive into how to create a comprehensive Pinterest plan including the 6 Ps of a Pinterest presence, and how to optimize them. You’ll learn about the business features that can help you get more from Pinterest, and how to use insights to optimize your results.
At the end of this course, you’ll have a plan to create a powerful Pinterest presence and achieve your business objectives.

This interactive course includes a Pinterest Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate what Pinterest is and why businesses use it.
  • Use the key features of Pinterest.
  • Articulate the terms and phrases for Pinterest accounts and content
  • Conduct content research on Pinterest
  • Create a Pinterest plan based on the 6 Ps of account success.
  • Use business features to get more out of Pinterest.
  • Use Pinterest insights to optimize your account.

Resources

  • Pinterest Action Planner
  • Pinterest QuickStart Guide
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
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Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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