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  • Discover what makes podcasting a uniquely effective marketing channel
  • Explore real business podcast examples to inspire your own podcast strategy
  • See how podcasting fits into your marketing funnel to drive real results
  • Understand sponsorship as a lower-effort option to reach podcast audiences
  • Use a scoring matrix to evaluate if podcasting is right for your business
  • Get a proven 8-step framework to plan your podcast from concept to launch

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Podcasting Quickstart Guide

-> Podcasting Action Planner

 

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Podcasting: Foundations Course Outline

 

  • What a podcast is and why people listen to them
  • The defining features of a podcast
  • Typical podcast formats
  • Examples of individual personality-driven podcasts
  • Examples of business-driven podcasts for B2B and B2C brands
  • How businesses focus, theme and structure their podcast
  • How podcasting can achieve multiple stages of the marketing funnel
  • How to connect a podcast to your marketing strategy
  • How podcast sponsorship works
  • The benefits of podcast sponsorship or advertising
  • The primary benefits of podcasting and how it can grow your business
  • How podcasts create deeper engagements vs other marketing channels
  • The investment and challenges of successfully launching a podcast
  • How to research podcasts in your niche
  • What to look for when researching podcasts
  • The eight steps to planning and launching a podcast
  • Why each step matters and how to plan it
  • Questions to determine if a podcast is a fit for your business
  • A scoring matrix to objectively evaluate podcast compatibility

Course Description

Podcasting: Foundations is a beginner course that shows you exactly how to use podcasting strategically in your business. Podcasting has become one of the most engaging marketing channels, with a growing and loyal audience base. This course will help you understand if podcasting is the right fit for your brand, your audience, and your marketing goals.

You’ll start by exploring what makes podcasts unique. Learn the core features that define a podcast, the typical formats, and why audiences are so engaged with audio content. Discover why podcasting stands out compared to other content formats.

Next, you’ll see real-world examples of how businesses use podcasts to reach B2B and B2C audiences. These examples show how to develop your podcast theme, structure, and focus to align with your brand and goals.

You’ll learn how podcasting can support every stage of your marketing funnel—from building awareness to deepening loyalty. Discover how to connect your podcast to your overall marketing strategy for maximum impact.

If you’re not ready to launch your own podcast, explore the option of podcast sponsorship. You’ll see how sponsoring podcasts can help you tap into engaged audiences and reach your target market with less effort.

The course also dives into the benefits and challenges of podcasting. Learn how podcasts create deeper engagement and what it takes to succeed. Understand the investment and resources required so you can make a smart decision.

You’ll also learn how to research the podcasting landscape for your niche. Discover how to analyze podcast trends, identify content gaps, and uncover inspiration and opportunities to stand out.

When you’re ready to move forward, you’ll get a step-by-step plan to launch your podcast. The course walks through eight proven steps to take your podcast from idea to execution. From defining your concept to launching episodes, you’ll know exactly what to do and why it matters.

Finally, you’ll use a scoring matrix to evaluate whether podcasting is a smart move for your business. The course helps you objectively assess if it’s worth the investment based on your goals and capacity.

At the end of this course, you’ll know how to use podcasting strategically and whether it’s the right marketing move for you.

You’ll also get the Podcasting QuickStart Guide and Podcasting Action Planner to help implement what you’ve learned. The course includes live demos, real-world examples, and interactive tools to guide your success.

Learning Objectives

  • Articulate podcast features and what makes podcasts unique.
  • Apply podcasting to your marketing strategy and articulate its value.
  • Identify the opportunity to sponsor podcasts.
  • Apply the benefits of podcasting strategically to your business.
  • Consider the limitations and barriers of podcasting.
  • Research podcasts to better understand the landscape for your topic and industry.
  • Plan your podcast using 8 proven steps.
  • Determine if a podcast is right for your business.

Resources

  • Podcasting Quickstart Guide
  • Podcasting Action Planner
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All Access Pass Monthly Subscription

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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

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