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  • Understand how (and when) to integrate social media ads into your strategy.
  • Get a realistic view of the pros and cons to understand if social media ads are right for your business.
  • Use social media ads to reach your target audience cost-effectively.
  • Understand the objectives, targeting, and placement options available in social media ads.
  • Explore the detailed targeting that can give you an edge with social ads.
  • Spy on your competitors with Ads Libraries.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Social Media Ads QuickStart Guide

Social media ads are a simple, cost-effective way to reach your marketing goals. They use the data from social networks to provide advanced targeting and focused ad delivery to bring real business results. This course will show you how to integrate social media ads into your strategy. 

 

Trusted By Millions of Businesses & Learners Globally


Social Media Ads Foundations

  • What social media ads are 
  • How social media ads augment an organic social media strategy 
  • Which marketing strategies social media ads work for 
  • How pixels and tracking codes provide information 
  • How to use social ads across the marketing funnel 
  • Benefits of social media ads 
  • How social media ads deliver low-cost, highly targeted ads 
  • The drawbacks of social media ads 
  • When social ads may not work best
  • Ad objectives available on social media ads 
  • When to use different objectives 
  • How social networks have unique advantages for different objectives 
  • How data leads to better targeting 
  • Types of audiences in social media ads 
  • How to choose the right target 
  • Placements in social media ads 
  • Formats in social media ads
  • Importance of great creative in social media ads 
  • Best practices for social media ad creative 
  • What a social media ads library is
  • How and why to use a social media ads library

Course Description

Social Media Ads: Foundations is a beginner course. You’ll learn what social media ads are, how they fit into a marketing strategy, and how to unlock their power for your marketing. 

Social media ads are extremely popular—from the biggest businesses in the world to the smallest—for good reason. They are low-cost and extremely effective at every stage of the marketing funnel. This course will give you a clear blueprint for getting results from strategically using social media ads. 

We’ll show you what social media ads are and why they are so powerful. You’ll learn how social media data gives social networks an edge in both targeting and delivering ads effectively. 

Next, we’ll explore how social media ads connect to the marketing funnel. Specifically you’ll see the role that social ads can play at each stage in the marketing funnel. Social media ads are unique vs. other channels because they can achieve full-funnel marketing goals.  

You’ll understand the pros and cons of social media ads. Specifically, the benefits of social media ads include cost, targeting, controlled delivery, creative placements, ease of execution, and full-funnel strategies. We’ll also dive into the drawbacks, including fit for platform creative, low or passive views, network-specific drawbacks, audience receptiveness, competition, and earning attention.  

Once you have a strong strategic understanding, we’ll dive into how these ads actually work. You’ll learn about objective-based advertising and how to choose the right objective for your ad campaign. We’ll dive into targeting -including custom, look-a-like, core, and AI ad audiences. 

You’ll learn about placements and formats and the common choices for each.  

Finally, we’ll show you ad libraries. Ads libraries allow you to see all ads being run on a social network. You can use this data to inspire your strategy and spy on your competitors. 

At the end of this course, you’ll be ready to integrate social media ads into your strategic digital advertising campaigns. 

This interactive course includes a Social Media Ads Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.  

Learning Objectives

  • Define social media ads. 
  • Integrate social media into your marketing and advertising strategies.
  • Harness the benefits and drawbacks of social media ads. 
  • Choose the right ad objectives for your campaigns. 
  • Reach the right audience with advanced social media ad targeting.
  • Plan for the placements and formats that work best for your business.
  • Optimize creative to maximize results.
  • Gain insights on competitors with ads library. 

Resources

  • Social Media Ads QuickStart Guide 
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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