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YouTube: Foundations
- Level: Beginner
- Length: 60 minutes
- Krista Neher
YouTube is one of the most powerful marketing platforms—and this course shows you how to use it strategically. You’ll learn how to build and implement a YouTube marketing strategy that aligns with your business goals. Discover how YouTube videos earn views through search and discovery, and how to use this to grow your audience. Learn how to optimize and promote your content so it reaches the right people. You’ll also explore YouTube Analytics and how to measure performance to improve results.
By the end, you’ll have a plan to use YouTube effectively to grow your visibility and impact.
- Build a strategic YouTube marketing plan that gets results.
- Discover how YouTube videos earn views through search and discovery.
- Learn how to use YouTube for every stage of your marketing funnel.
- Optimize and promote videos to increase reach and visibility.
- Use YouTube Analytics to track performance and guide your strategy.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> YouTube Quickstart Guide
-> YouTube Action Planner
YouTube is a tremendous opportunity for businesses. It is the second most visited website, and 68% of YouTube viewers say it helps them make purchase decisions.
Businesses produce more video content than ever, making it an even bigger opportunity. Discover how to build a strategic plan to use YouTube for marketing. Explore how YouTube works and how to launch your business presence.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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YouTube: Foundations Course Outline
- Why YouTube is one of the most powerful online platforms
- How businesses can take advantage of the large network of YouTube viewers
- How businesses are using YouTube strategically
- The benefits of using YouTube for businesses
- How YouTube can achieve marketing goals
- How YouTube fits into each stage of the marketing funnel
- Examples of how to use YouTube at each funnel stage
- Examples of B2B and B2C businesses on YouTube
- How businesses are using YouTube strategically
- The steps to building a strategic YouTube plan
- How to apply each step to your business
- How YouTube videos generate views with search and discovery
- Opportunities to increase visibility of your videos
- How YouTube introduces your business to new audiences
- How to optimize your YouTube video to increase views
- How to promote your videos to increase views
- Factors that matter to gaining traction in search and discovery
- The data that is available in YouTube analytics
- How YouTube analytics data helps you analyze your account
- Key YouTube metrics, what they mean, and why they matter
- How to set KPIs to measure the impact of your channel
Course Description
YouTube: Foundations is a beginner-level course designed to help businesses understand and use YouTube strategically. With over 2 billion monthly users, YouTube is a critical platform for businesses to reach and influence audiences. Whether you’re just getting started or looking to use YouTube more strategically, this course shows you how to build a plan and execute effectively.
Start by exploring why YouTube is a powerful marketing platform and how businesses—both B2B and B2C—are using it to drive results. Learn the key business benefits of using YouTube and how to connect it to your marketing strategy and goals.
Then, dive into how YouTube fits into the marketing funnel. Discover practical examples of how brands use video content to attract attention, nurture interest, and convert leads into customers. You’ll learn to create a complete YouTube marketing strategy tailored to your audience and business objectives.
Next, you’ll see how to build your YouTube strategy step-by-step. This includes creating a strategic plan, identifying goals, targeting the right audience, and selecting content formats that work. You’ll also learn how YouTube’s search and discovery algorithms work—and how to get your videos discovered by new viewers.
You’ll explore how to promote videos to increase views and visibility, including how to optimize titles, descriptions, and tags. Learn how to use promotion strategies to boost reach and maximize impact.
Finally, you’ll get a crash course in YouTube Analytics. Understand what metrics matter most, how to track performance, and how to set goals and KPIs to improve future results.
This interactive course includes the YouTube Quickstart Guide and YouTube Action Planner to help you build and launch your plan. You’ll also see live demonstrations, real-world examples, and get hands-on activities to apply your learning.
Learning Objectives
- Articulate what YouTube is, how it works, and why it is an important channel
- Apply the business benefits of YouTube
- Incorporate YouTube into your marketing strategy
- Create a strategic plan for YouTube
- Articulate how videos earn views, and how this creates opportunities
- Build a plan to promote your YouTube videos
- Analyze your channel performance with YouTube Analytics
- Set KPIs and benchmarks for your channel and videos
Resources
- YouTube Quickstart Guide
- YouTube Action Planner
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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