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Is a Pinterest marketing strategy right for your business?

Diversity of users has never been Pinterest’s strongest asset and discovering ways for non-retail or non-visually fascinating businesses to thrive on Pinterest isn’t easy. Women post over 90% of pins, and the most pinned categories include recipes, DIY, fashion, and home decor. Pinterest marketing couldn’t be a more obvious choice for retailers or a more …

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5 Things I Learned from SIMEngage – The Cincinnati Social Media Conference

Last week, Boot Camp Digital put on a social media marketing conference in Cincinnati Ohio (it will be back again in 2015). All of the keynotes were AMAZING, and there was a TON of information packed into the one-day event. With all of the speakers and panels, there was lots of information from national and local …

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5 Performance Enhancing PPC Tips From Expert John Crenshaw

Cincinnati AMA hosted an amazing lunchtime learning session with SEO, PPC, Content Marketing Expert John Crenshaw of Razorlight Media. He presented “5 Easy Fixes To Dramatically Improve PPC Performance” and we live-blogged the presentation: These 5 performance enhancing tips can save money, increase leads, and vastly improve ROI.  #1 Disable The Display Network The display network requires …

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6 Things To Look For In A Social Media Certification Program

Thinking about a social media certificate? Make sure not to waste your money by checking for these 6 features in a course.  On-Demand Access Fitting a social media certificate into a busy day is not always easy. Having the ability to start and stop at your convenience gives you a better chance of completing the …

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3 Social Media Trends You Can’t Miss in 2014 [Infographic]

2014 is going to change the social media landscape, most significantly for the social media marketers. Here are 3 of the top expected trends in 2014. 1. Google+ is going to become more and more important. As it lurks in the shadows, approaching half a billion users, it’s effect on SEO cannot be ignored. Google+ …

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Boot Camp Digital 2014 Social Media Training LineUp

Over the past few months we’ve been planning, strategizing and putting together our training schedule for 2014. We are really excited about the new training programs that we’ll be offering in 2014. Looking back, it has been almost 5 years since I ran my first half-day Boot Camp, and our training has continued to grow …

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Announcing: 2-Day Social Media Boot Camp

The 2-Day Social Media Boot Camp is our top-rated training program that shows you EVERYTHING you need from start to finish to grow your business and get results from social media marketing. This is a proven method of how to grow your business with social media marketing – and will help you whether you’re an …

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Optimization For Facebook Edgerank

At the Pubcon conference last week I had the pleasure of hearing Annalise Kaylor, the associate creative director at AimClear talk about how to optimize for edgerank. Some of the Edgerank trends to consider….  Facebook engagements have gone WAY up versus even a few years ago. People are open to like, comment and share your …

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This Week in Social Media: Hootsuite Shows Retweeters, Watch TV in Twitter, How Not to Connect with Your Audience and More!

This week in social media brought a long-awaited update for Hootsuite, privacy changes in Facebook, data changes in Google, a NY Comic Con blunder, and a Twitter feature coming soon. 1. Hootsuite Shows Retweeters Today, Hootsuite announced the new feature of being able to see who retweeted you without having to go through Twitter. Now, …

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