Author: Krista Neher
How to Achieve Digital Transformation for Your Organization
Krista NeherMay 10 2016
Many companies want digital transformation – they want to transform their organization from traditional marketers to stealthy digital marketers – who know the latest tools, are quick to act and think of digital as a part of marketing. The...6 Social Media Trends to Take Advantage of NOW
Krista NeherMay 04 2016
Social Media continues to grow and evolve, and many marketers read articles about trends to watch or predictions on the next big thing. Stop wasting your time on the next big thing and take advantage of what is trending now....Executive Social Media Training Workshop: What Every Executive NEEDS to Know About Social Media
Krista NeherApr 26 2016
We recently ran a workshop for executives on social media marketing. Most of the executives in our training program were older and weren’t actively using social media. They are busy. They know that their friends and family are using social...It Isn’t Digital Marketing. It’s Marketing in a Digital World.
Krista NeherApr 12 2016
People often talk about digital marketing as though it is a silo – different from the rest of marketing. They think in terms of channels when building a marketing plan – building the plan for television, print, radio and then...How to Improve Your Digital Marketing Skills in 2016
Krista NeherApr 07 2016
Business professionals and marketers need to keep their skills sharp, now more than ever. As digital marketing is constantly evolving, it is vital to continue to learn. But how do you stay up to date on the changes? How do you...Who Cares What the Next Big Thing is in Social Media?
Krista NeherMar 30 2016
People often ask this question – “What is the next 'big thing' in social media?” The question is usually asked by marketers or social media marketers who are hoping to gain insights that will allow them to beat their competition...Digital Marketing Reports: Stop Vomiting Numbers at Me!!!!
Krista NeherMar 22 2016
I recently reviewed a social media marketing report that a social media agency sent to their brand. The report was beautiful. It had lots of colorful charts.There were lots of numbers and lots of information. It looked great! After reviewing the...Digital Marketing 101: The Core Things that Every Marketer (or business professional) Needs to Understand
Krista NeherJan 04 2016
When it comes to digital marketing, many business professionals are intimidated and don’t know where to start. That is understandable – it is a large and confusing world. If you aren’t sure where to start or what you really need...B-to-B Instagram Case Study: Awareness, Branding & Sales
Krista NeherDec 15 2015
Instagram is one of the most powerful social networks – it is growing quickly and Instagram users are highly engaged. Many businesses and social media marketers wonder if Instagram is right for B-to-B businesses… The long answer is that it...
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