Tag: digital marketing

Does Your Digital Tone Pass The Test?

Krista Neher

Aug 23 2022

Tone of Voice & Style Guides Prior to diving into digital, it's helpful to have strong style guides and a distinctive tone of voice for your business. Power Tip: Spending time upfront defining your tone of voice and general style...

Organic Social Media is Making a Comeback. NOW is the Time to Strike

Krista Neher

Aug 19 2022

Organic social media is dead. Paid must be a part of your strategy. This has been the prevailing mindset in social media marketing for the last 5 - 10 years. And for good reason. Algorithms have destroyed organic reach for...

Digital Content Decisions: Brand Value vs. User Value

Krista Neher

Aug 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...

3 Types of Digital Channels to Master TODAY!

Krista Neher

Aug 02 2022

Digital Channels Within any of the digital channels, you will usually find a combination of text, images, and video. For example, all three are heavily used on Facebook. A website will also usually include all three types of content. The...

9 Digital Marketing Goals To Inspire Your Strategies

Krista Neher

Jul 05 2022

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business,...

Top Trends in Digital Marketing for 2019 That Actually Work

Krista Neher

Jan 02 2019

So you've probably read a thousand posts on 2019 Digital Marketing Trends. Personally, I HATE these annual trends reports and posts. Why? Well, they usually contain all the same ideas and honestly, most of these ideas are on the list...

Google Makes a Liar out of Me Regularly

Allison Chaney

Dec 18 2018

When I teach a 4-Day Boot Camp, one of the jokes I make at the beginning of class is that by the end of the week, Google (or at least one of the social networks or tools that I demo)...

3 Digital Detox Secrets Marketers Can’t Survive Without from Lisa Buyer

Melissa Byers

Nov 01 2018

We live in an unavoidable digital world, with higher stress levels, more work and less time but completely disconnecting is just not realistic. As social media professionals, we are online even more than the average person and this can have...

November 2017 Digital Marketing News Updates

Krista Neher

Nov 02 2017

November 2017 Digital Marketing News Updates Don't spend hours researching to stay up-to-date! We've compiled the November 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, and more! Facebook News Updates Facebook Live...