Tag: social media analytics

Building the Framework for Analytics and Optimization Success

Krista Neher

Jul 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to...

3 Golden Questions of Digital Marketing Analytics

Krista Neher

May 22 2019

In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...

Our Top 2017 Posts to Shape Your 2018 Digital Marketing Strategy

Melissa Byers

Dec 27 2017

Smart marketers will use their 2017 analytics to help shape their 2018 digital marketing strategy. We're just like you. We take time at the end of the year to review analytics that often drive strategy for the upcoming new year....

5 Tips For Boosting SEO By Using Social Media

Krista Neher

Aug 23 2017

Is there a connection between boosting SEO and posting on social media? Will social media help me get to the top of a Google search? As a service, Google wants to give you options that will be helpful to you...

Digital Marketing Foundations: What Every Business Professional MUST Know

Krista Neher

May 12 2017

In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any...

Content Marketing for Evolved Marketers: Less is More

Krista Neher

Apr 19 2017

In the early days of social media and content marketing we used to talk A LOT about content calendars and frequency. This is still one of the most discussed topics in social media, and yes, there are some general best...

Information Without Analysis is Pointless: Digital Marketing Analytics

Krista Neher

Jul 30 2015

I recently started using a FitBit, which gives me all sorts of information about my body. My FitBit gives me sleep information - it tells me how often I sleep, experience restlessness, and how often I'm awake. The sleep information is...

4 Shocking Stats About Social Media Measurement, and What It Means for Your Business

Kim

Jul 03 2013

Within the next 5 years, marketers are expected to spend 19.5% of their budgets on social media marketing, which is nearly 3 times as much as their current spending. The problem is that although most businesses are active on social...