As social media has grown and evolved, getting results has become more and more difficult. Many businesses still struggle to get results from their social media marketing. Not because social
I was recently on a content marketing panel with other industry experts, and one of the other panelists said that SEO shouldn’t even be considered in a content marketing strategy.
I’ve talked in the past about Marketing your Marketing and content Repurposing, but what we sometimes forget about is repromoting our content – especially our best content. The idea is
Social media is a crowded space and it is harder and harder to break through. Here are 5 quick tips that can make your content more interesting and effective. 1.
When you are communicating keep it short. People are overwhelmed. They have too much information coming at them. They don’t have time for you. We learned this through social media,
Seth Godin coined the phrases permission marketing and interruption marketing many years ago, yet many marketers still haven’t truly come to understand the differences, and how they need to adapt
This made me smile today so I wanted to share. Axe launched a Social Effort Scale, which will tell you if you “try too hard” at social media. Basically, they analyze
The biggest problem with most social media content is that its just boring. Social media marketers focus more on what time of day to post or whether the post should be
So you’ve created an infographic (like the one below), put together a fascinating Slideshare presentation, or maybe produced an amazing video. What’s next? Our CEO, Krista Neher, likes to say
This was one of the post insightful things that I heard at the #SIMEngage conference last week (I think it was from Mark Homer). When you consider your social marketing