...

Get the All Access Pass from $77/month GET STARTED!

  • Discover how blogging fits into your marketing strategy to grow traffic and build trust
  • Learn the SEO benefits of blogging and how to optimize content for long
  • Use a proven step – by – step process to create a strategic blog that supports your business goals
  • Apply the 6 Ps of blogging to build and maintain a strong blogging presence
  • Build a content plan that delivers value with topics and formats that engage your audience
  • Measure your blog’s performance using KPIs and benchmarks to conti nuously improve results

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Blogging Quickstart Guide

-> Blogging Action Planner

Over 80% of businesses use blogs as a part of their marketing strategy. This makes blogging a vital element of most marketing plans. This course gives you the foundations on what a blog is, the benefits of blogging, and how to build a plan to include blogging in your marketing plan

 

Trusted By Millions of Businesses & Learners Globally


Blogging: Foundations Course Outline

  • The definition and importance of a blog
  • The factors that differentiate a blog from other web content
  • Examples of B2B and B2C business blogs
  • How blogging fits into your marketing strategy
  • Examples of blogs focused on each stage of the marketing funnel
  • How blogs generate SEO value for businesses
  • How to optimize your blog for search engines
  • The steps to build a strategic blog for your business
  • How to apply each step to build your plan
  • 6 Ps to establishing and maintaining your blog
  • How to build a plan to maintain your blog after launch
  • How to research blogs in your industry and category
  • What to look for when researching blogs
  • How to create a blog content plan
  • The elements of strategic and successful blog content
  • Why measurement is essential and how to measure your blog
  • Key metrics for measuring blog success

Course Description

Blogging Foundations is a beginner-level course that shows you how to build and grow a blog that supports your marketing and business goals. With over 80% of businesses using blogs in their strategy, it’s one of the most powerful content marketing tools available today. Start with a clear understanding of what a blog is and why it matters. Learn what makes blog content unique, how businesses (both B2B and B2C) use blogs to support marketing, and how blogging supports each stage of the marketing funnel.

Next, you’ll explore how blogging fits into your overall marketing strategy. Learn how blogs can generate awareness, build trust, support conversions, and drive SEO value. You’ll also see examples of blog strategies tailored to different business goals. The course then dives into the SEO power of blogging. Discover how blog content drives organic search traffic and how to optimize your blog to rank on Google. Learn the technical and content best practices that get results from your blog over time.

You’ll get a proven step-by-step process to build a business blog. From defining your goals to selecting your platform and developing a content calendar, you’ll learn how to create a blog that’s aligned with your business strategy. Maintaining your blog is just as important as launching it. Learn the “6 Ps of Blogging” framework—six essential elements to build and sustain your blog presence. This includes creating processes, maintaining consistency, and driving engagement. Explore how to research blogs in your industry, evaluate competitors, and find inspiration from what works. Use this research to improve your own blog and build a strategic advantage. Then, dive into planning and content creation. Learn how to create a blog content plan that delivers real value. Get tips for creating engaging, high-quality blog content that supports your strategy.

Finally, discover how to measure your blog’s success. Learn what KPIs and benchmarks matter most and how to use this data to improve your content and strategy.

This interactive course includes a Blogging Quickstart Guide and a Blogging Action Planner to help you apply everything you learn. With practical examples, live demos, and hands-on activities, you’ll walk away with a clear plan to start or improve your blog.

Learning Objectives

  • Articulate what a blog is and the defining features of a blog.
  • Apply blogging to B2B and B2C businesses.
  • Incorporate blogging into your marketing strategy.
  • Articulate the SEO benefits of blogging.
  • Apply the steps to build a strategic business blog.
  • Maintain your blog with the 6 Ps of your blogging presence.
  • Research the blogging landscape and find relevant blogs.
  • Create a strategic blog content plan.
  • Measure the impact of your blog with KPIs and benchmarks.

Resources

  • Blogging Quickstart Guide
  • Blogging Action Planner
Show More

All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

316523796 10159422394736593 7402149567347924891 n
CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

73x73 2
CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

73x73 3
JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

Untitled design 1
PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

Untitled design 9
JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

Untitled design 2
ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

1516521338268
SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

Untitled design 3
VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

Untitled design 4
MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

Untitled design 9
EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

Discover the All Access Pass

Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
  • Private Members-Only Community

Related Courses

The Perfect Choice For Your Company

Get all of our training PLUS 1:1 support, new updates and mastery content.