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  • Explore what a media plan is and how to brief a digital plan properly.
  • Use best practices to connect media buying and creative to maximize results.
  • Apply the steps to building a strong, strategic media plan.
  • Create estimates for KPIS, outputs, and spending based on digital planning tools and data.
  • Build and evaluate digital media budgets for sufficiency and effectiveness.
  • Use a proven template to create a solid, strategic media plan that gets results.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Digital Ad Briefing Checklist
-> Digital Ads Planner
-> Ad Channels Cheat Sheet
-> Media Plan Evaluation Checklist

Media planning is an important step in maximizing your digital and spend. The media plan defines how the budget will be spent and outlines the key execution details of the plan. A strong media plan is based on strategy and uses best practices and channel knowledge to create a plan that delivers results. You’ll learn exactly how to create a media plan (with a template) based on the best practices.

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Digital Advertising: Build a Media Plan Course Outline

  • What a media plan is.
  • Why businesses need a media plan.
  • What a media briefing is.
  • The role of different. stakeholders in media briefing.
  • What to include in media briefing.
  • Why creative and buying need to be connected.
  • The importance of data in executing digital campaigns.
  • Define the elements of a media plan.
  • How to apply the elements of the media plan.
  • How to evaluate the media plan.
  • Importance of creating estimated results for a media plan.
  • How to get estimated results from ad platforms.
  • What results-based budget planning is.
  • How to use results-based budget planning.
  • What budget-based planning is.
  • How to use budget-based planning.
  • What budget sufficiency is.
  • How to evaluate budget sufficiency.
  • The impact of insufficient budgets.
  • Balancing budget, targeting, and channel selection.
  • Factors to consider when choosing channels strategically.
  • Tips to consider in choosing channels for your media plan.
  • Pro tips and considerations when building a media plan.
  • How to build your media plan.

Course Description

Digital Advertising: Build a Media Plan is an intermediate course. You’ll learn exactly how to build a media plan using best practices.

Media planning is an important step in maximizing your digital ad spend. The media plan defines how the budget will be spent and outlines the key execution details of the plan. A strong media plan is based on strategy and uses best practices and channel knowledge to create a plan that delivers results. You’ll learn exactly how to create a media plan (with a template) based on best practices.

In this course you’ll learn what a media plan is and why it is important. We’ll dive into the agency briefing process including how to properly brief your agency (or how to be properly briefed as an agency) to maximize your success. We’ll address specific issues of connecting media buying and creative agencies to improve alignment and results.

You’ll learn the specific elements of a media plan, and the best practices for creating a media plan. You’ll learn how to build a media plan and the level of detail needed.

Next, we’ll explore how to estimate results for your media plan based on data available in advertising platforms. This will help you determine budget sufficiency and likely results from your plan. We’ll also cover different planning methods including results-based planning and budget-based planning.

You’ll learn the best practices for channel selection and pro tips and tricks to building a strong plan that delivers results.

At the end of this course, you’ll be ready to create a media plan based on best practices and strategic considerations.

This interactive course includes a Digital Briefing Checklist, Digital Ads Planner, Digital Ad Channels Cheat Sheet and Media Plan Evaluation Checklist to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate what a media plan is and why it matters.
  • Brief an agency (or guide a briefing) effectively.
  • Connect creative and buying for a complete view of ad performance.
  • Apply the elements of a media plan.
  • Build an estimate for media spending.
  • Create a budget with best practices.
  • Choose the right ad channels.
  • Create a comprehensive media plan.

Resources

  • Digital Ad Briefing Checklist
  • Digital Ads Planner
  • Ad Channels Cheat Sheet
  • Media Plan Evaluation Checklist
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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