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Digital Advertising: Creative Optimization
- Level: Advanced
- Length: 50 minutes
- Krista Neher
Creative optimization focuses on systematically improving ad creative to get better results from your advertising budget. The creative is the most important factor in determining the success of your ad. This course covers advanced strategies and tactics for applying best practices and optimizing your campaigns. Learn how to maximize creative performance with advanced approaches. We’ll dive deep into topics like dynamic creative, creative variants, customization, refresh, and measurement. You’ll get advanced and novel ideas to improve your ad performance continuously. These strategies are proven to increase ad performance by growing results and reducing costs. At the end of this course, you’ll have the skills to take your creative to the next level.
This course is ideal for marketers, advertisers, and business leaders who are creating or evaluating digital ad campaigns.
- Apply scent principles to align your entire digital campaign assets and improve results.
- Use dynamic creative and creative variants effectively to improve results.
- Customize creative for multiple formats to protect your brand.
- Implement strategic creative refresh strategies based on data not calendars.
- Use “greatest hits” to reduce creative budgets and increase results.
- Measure the impact of your creative with ad platform data.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Ads Creative Playbook
Many strategies, tactics, tools, and metrics can be used to optimize creative performance over time. Most ad platforms have integrated creative optimization through testing, ad variants, and dynamic creative. In addition, advertisers can use creative metrics to evaluate creative performance. This course dives deep into how to maximize creative performance with advanced approaches.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Advertising: Creative Optimization Course Outline
- What scent is and why it matters.
- How to apply scent to your digital ad strategy.
- What dynamic creative is and why advertisers use it.
- Best practices and watch-outs for dynamic creative.
- What creative variants are and why advertisers use them.
- How creative variants improve results.
- What creative customization is.
- When to invest in creative customization.
- Why creative refresh is needed.
- How to know when to refresh your creative.
- What a greatest hits strategy is.
- How to run a greatest hits strategy.
- The creative metrics that ad platforms provide.
- How to use creative metrics to optimize.
Course Description
Digital Advertising: Creative Optimization is an advanced course. In it, you’ll learn the many strategies, tactics, tools, and metrics that can be used to optimize creative performance over time.
Most ad platforms have integrated creative optimization through testing, ad variants, and dynamic creative. In addition, advertisers can use creative metrics to evaluate creative performance. This course dives deep into how to maximize creative performance with advanced approaches.
We’ll start by examining scent and creative strategic alignment across ad elements. Creative may not perform if it isn’t aligned with the other elements of the ad – objective, target, format, and placement. In addition, the landing page and post-click experience must be aligned to produce results.
We’ll look at specific creative optimization strategies including dynamic creative and creative variants. You’ll learn how to apply each of these concepts to improve creative performance.
We’ll also dive into data-based creative strategies that can improve results. Data-based creative refresh can improve your effectiveness, and a greatest-hits strategy can reduce creative investment and improve ROI. We’ll cover both of these strategies, including the data to use to make the most strategic decisions.
Finally, we’ll dive into creative measurement. Most ad platforms include creative metrics that measure the relevance, quality, and effectiveness of digital ads. You’ll learn what these metrics are and how to use them to optimize and improve ROI.
At the end of this course, you’ll be able to apply advanced creative measurement studies and metrics to evaluate the real impact of your digital ads. This interactive course includes a Digital Ads Creative Playbook to implement the best practices across your campaigns. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Create scent across ad elements.
- Apply creative strategies like dynamic ads and ad variants.
- Use creative size customization strategically.
- Use creative refresh and greatest hits strategies.
- Measure the effectiveness of ad creative performance.
Resources
- Digital Ads Creative Playbook
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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