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Digital Strategy: Channel Strategy
- Level: Beginner
- Length: 60 minutes
- Krista Neher
There are so many digital channels, but businesses have limited resources; there isn’t a question of what you could do but what you should do. Which channels will maximize your results? Should you focus more on email, advertising, social media, your website, video, influencer marketing, reviews, your CRM or something else? This course provides an overview of the digital marketing landscape. You’ll learn about the core digital marketing channels and how each contributes strategically to business success. At the end of this course, you’ll be able to strategically select digital marketing channels based on your business goals and objectives.
This course is perfect for business professionals, marketers, advertisers, leaders, and entrepreneurs who create or evaluate digital marketing plans.
- Understand the digital marketing landscape and the opportunities for business growth.
- Make strategic decisions about which channels deliver the most business impact.
- Learn about social media, digital ads, SEO, email, websites, conversation marketing, email, CRM and mobile.
- Link digital channels to business strategy.
- Prioritize your investments and increase focus in your digital marketing efforts.
- Use strategy-driven thinking to choose the right channels for your business.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Landscape Quickstart Guide
-> Digital Strategy and Metrics Cheat Sheet
Choosing the right digital marketing channels is vital to growing your business success. There are many channels that you can use to grow your business. The key to success is understanding which channels are most important for your business growth. This starts with a strategic understanding of the channels and how they contribute to business growth.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Strategy: Channel Strategy Course Outline
- Overview of the digital landscape.
- The 8 buckets of the digital ecosystem.
- How social media plays a role in your marketing strategy.
- The type of content that is useful on social media.
- How each type of ad plays a role in your marketing strategy.
- The benefits of digital ads in comparison to traditional marketing.
- Describe each type of digital ad.
- How SEO (search engine optimization) plays a role in your marketing strategy.
- What the goal is of SEO.
- How your website plays a role in your marketing strategy.
- The role of conversation marketing.
- How conversation marketing affects the marketing funnel.
- The role of email marketing.
- The role of CRM tools in marketing strategy.
- The importance of designing for mobile users.
- Mobile specific marketing opportunities.
- How to align your tactic and your objective.
- How to start with strategy.
- The importance of strategy-first channel choices.
Course Description
Digital Strategy: Channel Strategy is a beginner course that shows you the entire landscape and ecosystem of digital marketing so that you can choose the right channels for your business. Choosing the right digital marketing channels is vital to growing your business success. There are many channels that you can use to grow your business. The key to success is understanding which channels are most important for your business growth. This starts with a strategic understanding of the channels and how they contribute to business growth.
In this course, you’ll learn the importance of choosing channels strategically and how to align channels to your strategic plan. Next, we explore the core digital marketing channels, including:
- Social media (Facebook, LinkedIn, Instagram, TikTok, YouTube)
- Digital advertising (search ads, social ads, display ads, and video ads)
- SEO (search engine optimization)
- Website best practices and optimization
- Conversation marketing (influencers, reviews, user-generated content)
- CRM (customer relationship management)
- Mobile (optimization, apps, texting)
At the end of this course, you’ll know what each channel is, how it works, and how to use it for strategic business growth.
Learning Objectives
- Articulate the importance of choosing channels strategically.
- Choose the channels that are right for your business.
- Articulate the strategic purpose of each channel, including social media, digital advertising, SEO, websites, conversation marketing, email marketing, CRM, and mobile.
- Apply strategy-first thinking to channel choices.
Resources
- Digital Landscape Quickstart Guide
- Digital Strategy and Metrics Cheat Sheet
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.
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Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
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I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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