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  • Discover what a strategy is and why it is essential.
  • Differentiate between a weak and strong strategy.
  • Create a more focused strategy.
  • Align execution to your strategy.
  • Use a proven framework to articulate your strategy.
  • Create a strategic digital marketing plan.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Digital Strategy Action Planner
-> GSOT Model Overview

A strong strategy is the foundation of a digital marketing execution. With a clear strategy, a business can make effective decisions about digital channels and execution. This course covers what a strategy is, the importance of a strategy, and the models used to build a strong strategy.

Trusted By Millions of Businesses & Learners Globally


Digital Strategy Overview Course Outline

  • What a digital strategy is.
  • The importance of a clearly articulated strategy.
  • The benefits of building a strong strategy.
  • Why a digital strategy is important.
  • How a clear strategy leads to better channel choices.
  • How a clear strategy leads to more focused execution.
  • How to define your strategic plan.
  • The difference between goals, strategies, objectives, and tactics.
  • How to use the GSOT model for strategy.
  • The difference between a clear and unclear strategy.
  • How a strong strategy supports better content and metrics.
  • How to determine the right strategy for your business.
  • How to apply the GSOT strategy model to your digital marketing approach.
  • How strategy leads to more focus.
  • How a clear strategy can deliver better results from fewer tactics or channels.
  • The importance of metrics in evaluating your success.
  • How to connect metrics to strategy.
  • The steps to building a digital plan.
  • How strategy fits into the overall digital plan.

Course Description

Digital Strategy: Overview is a foundational course. It covers building a clear, focused, effective digital marketing strategy. Digital marketing involves many decisions – from channels to creative to execution details to measurement. A strong strategy guides these decisions and aligns them around the strategy.

This course covers the foundations of digital marketing strategy, what it is, why it is important, and the models used to create a clear, focused, and effective strategy. We’ll cover what a strategy is and why it is essential. You’ll get an overview of the GSOT model (goal, strategy, objective, tactic) to effectively articulate your strategy and how it contributes to your business goal.

You’ll learn how to differentiate between a vague or unclear strategy and a strong, focused strategy. We’ll also cover the link between strategy and metrics. You’ll see how digital metrics are linked to strategy. We’ll also cover the link between strategy and metrics. You’ll see how digital metrics are linked to strategy.

This interactive course includes a Digital Strategy Action Planner. In addition, it has live examples, interactive activities, and opportunities to apply what you have learned.

Learning Objectives

  • Articulate what a digital strategy is and why it is important.
  • Apply the GSOT framework to build a strategy.
  • Differentiate between a weak and a strong strategy.
  • Connect metrics and KPIs to the strategy.
  • Articulate the steps to building a digital marketing plan.

Resources

  • Digital Strategy Action Planner
  • GSOT Model Overview
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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