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Digital Strategy Overview
- Level: Beginner
- Length: 55 minutes
- Krista Neher
Strategy is the foundation of any marketing effort – digital or otherwise. Yet most businesses, marketers, and advertisers don’t have a straightforward way to articulate their strategy consistently and understandably. This course provides an overview of building a digital marketing strategy to improve alignment, focus, and results. In this course, you’ll understand the importance of a strategy and how increasing focus leads to better results. You’ll get an overview of how to build a strategy and the steps to create a digital marketing plan. At the end of this course, you’ll understand why strategy is essential and what makes a great strategy. You’ll have a proven framework to build your strategy and plan.
This course is perfect for marketers, advertisers, business leaders, and entrepreneurs who are executing, evaluating, or creating strategies.
- Discover what a strategy is and why it is essential.
- Differentiate between a weak and strong strategy.
- Create a more focused strategy.
- Align execution to your strategy.
- Use a proven framework to articulate your strategy.
- Create a strategic digital marketing plan.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Strategy Action Planner
-> GSOT Model Overview
A strong strategy is the foundation of a digital marketing execution. With a clear strategy, a business can make effective decisions about digital channels and execution. This course covers what a strategy is, the importance of a strategy, and the models used to build a strong strategy.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Strategy Overview Course Outline
- What a digital strategy is.
- The importance of a clearly articulated strategy.
- The benefits of building a strong strategy.
- Why a digital strategy is important.
- How a clear strategy leads to better channel choices.
- How a clear strategy leads to more focused execution.
- How to define your strategic plan.
- The difference between goals, strategies, objectives, and tactics.
- How to use the GSOT model for strategy.
- The difference between a clear and unclear strategy.
- How a strong strategy supports better content and metrics.
- How to determine the right strategy for your business.
- How to apply the GSOT strategy model to your digital marketing approach.
- How strategy leads to more focus.
- How a clear strategy can deliver better results from fewer tactics or channels.
- The importance of metrics in evaluating your success.
- How to connect metrics to strategy.
- The steps to building a digital plan.
- How strategy fits into the overall digital plan.
Course Description
Digital Strategy: Overview is a foundational course. It covers building a clear, focused, effective digital marketing strategy. Digital marketing involves many decisions – from channels to creative to execution details to measurement. A strong strategy guides these decisions and aligns them around the strategy.
This course covers the foundations of digital marketing strategy, what it is, why it is important, and the models used to create a clear, focused, and effective strategy. We’ll cover what a strategy is and why it is essential. You’ll get an overview of the GSOT model (goal, strategy, objective, tactic) to effectively articulate your strategy and how it contributes to your business goal.
You’ll learn how to differentiate between a vague or unclear strategy and a strong, focused strategy. We’ll also cover the link between strategy and metrics. You’ll see how digital metrics are linked to strategy. We’ll also cover the link between strategy and metrics. You’ll see how digital metrics are linked to strategy.
This interactive course includes a Digital Strategy Action Planner. In addition, it has live examples, interactive activities, and opportunities to apply what you have learned.
Learning Objectives
- Articulate what a digital strategy is and why it is important.
- Apply the GSOT framework to build a strategy.
- Differentiate between a weak and a strong strategy.
- Connect metrics and KPIs to the strategy.
- Articulate the steps to building a digital marketing plan.
Resources
- Digital Strategy Action Planner
- GSOT Model Overview
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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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