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  • Learn how to align strategy with tactics and measurement.
  • Set meaningful KPIS based on business strategy.
  • Create quality, quantity and cost KPIs for holistic measurement.
  • Differentiate between KPIS and metrics.
  • Identify misalignment in metrics and KPIS relative to business strategy.
  • Build a reporting plan and cadence to continuously improve performance.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Requirements

-> Marketing Prioritization Quickstart

-> Digital Strategy and Metrics Cheat Sheet

Defining the metrics for your digital campaigns is vital to your overall success. Choosing the right metrics is necessary to measure the right things and focus your efforts. This course shows you a proven method to define metrics at various levels. Having the right metrics leads to a better return on investment in your marketing efforts and increased focus.

Trusted By Millions of Businesses & Learners Globally


Digital Strategy: Strategic Measurement Course Outline

  • How to align goals, strategies, objectives, and tactics with KPIs.
  • The importance of choosing the right KPIs.
  • How to define KPIs.
  • The difference between KPIs and metrics.
  • The three characteristics of comprehensive KPIs.
  • Why objectives need a clear metric.
  • How to add a metric to an objective.
  • How to choose KPIs for tactics.
  • Connecting tactic KPIs to objectives.
  • How to identify GSOT misalignment.
  • Causes of GSOT misalignment.
  • How to fix GSOT misalignment.
  • What is a measurement cadence.
  • How to choose a measurement cadence.

Course Description

Digital Strategy: Strategic Measurement is an intermediate course focusing on adding metrics and KPIs to elements of your marketing strategy. Defining the metrics for your digital campaigns is vital to your overall success. Choosing the right metrics is vital to measure the right things and focus your efforts. This course shows you a proven method to define metrics at various levels. Having the right metrics leads to a better return on investment in your marketing efforts and increased focus.

This course shows you how to align your strategic plan with metrics and KPIs. This creates a focused and clear plan, with metrics to be sure the plan is delivering real results. You’ll learn exactly how to create and use meaningful KPIs at each stage of the marketing plan including objectives and tactics. You’ll also learn how to identify strategic misalignment. Finally, you’ll learn how to build a measurement cadence to drive accountability and performance.

At the end of this course you’ll know exactly how to add meaningful metrics to your strategic plan.

Learning Objectives

  • Articulate your strategic plan with your metrics and KPIs.
  • Create quality, quantity, and cost-based KPIs.
  • Define KPIs for your objectives.
  • Define KPIs for your tactics.
  • Identify GSOT strategic misalignment.
  • Determine a measurement cadence to drive accountability and performance.

Resources

  • Marketing Prioritization Quickstart
  • Digital Strategy and Metrics Cheat Sheet
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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