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Digital Strategy: Strategic Measurement
- Level: Intermediate
- Length: 45 minutes
- Krista Neher
Setting the right metrics and KPIS (key performance indicators) is vital to the success of your digital marketing strategy. Alignment from strategy to tactics to measurement is vital to track your performance and how it contributes to your overall business goals. This course provides a proven framework and template to successfully measure your digital marketing. You’ll learn exactly how to map out your measurement plan. You’ll also learn how to build measurement into your business operations to continuously evaluate performance.
This course is perfect for marketers, agencies, and business leaders who want their digital investments are paying off.
- Learn how to align strategy with tactics and measurement.
- Set meaningful KPIS based on business strategy.
- Create quality, quantity and cost KPIs for holistic measurement.
- Differentiate between KPIS and metrics.
- Identify misalignment in metrics and KPIS relative to business strategy.
- Build a reporting plan and cadence to continuously improve performance.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Requirements
-> Marketing Prioritization Quickstart
-> Digital Strategy and Metrics Cheat Sheet
Defining the metrics for your digital campaigns is vital to your overall success. Choosing the right metrics is necessary to measure the right things and focus your efforts. This course shows you a proven method to define metrics at various levels. Having the right metrics leads to a better return on investment in your marketing efforts and increased focus.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Strategy: Strategic Measurement Course Outline
- How to align goals, strategies, objectives, and tactics with KPIs.
- The importance of choosing the right KPIs.
- How to define KPIs.
- The difference between KPIs and metrics.
- The three characteristics of comprehensive KPIs.
- Why objectives need a clear metric.
- How to add a metric to an objective.
- How to choose KPIs for tactics.
- Connecting tactic KPIs to objectives.
- How to identify GSOT misalignment.
- Causes of GSOT misalignment.
- How to fix GSOT misalignment.
- What is a measurement cadence.
- How to choose a measurement cadence.
Course Description
Digital Strategy: Strategic Measurement is an intermediate course focusing on adding metrics and KPIs to elements of your marketing strategy. Defining the metrics for your digital campaigns is vital to your overall success. Choosing the right metrics is vital to measure the right things and focus your efforts. This course shows you a proven method to define metrics at various levels. Having the right metrics leads to a better return on investment in your marketing efforts and increased focus.
This course shows you how to align your strategic plan with metrics and KPIs. This creates a focused and clear plan, with metrics to be sure the plan is delivering real results. You’ll learn exactly how to create and use meaningful KPIs at each stage of the marketing plan including objectives and tactics. You’ll also learn how to identify strategic misalignment. Finally, you’ll learn how to build a measurement cadence to drive accountability and performance.
At the end of this course you’ll know exactly how to add meaningful metrics to your strategic plan.
Learning Objectives
- Articulate your strategic plan with your metrics and KPIs.
- Create quality, quantity, and cost-based KPIs.
- Define KPIs for your objectives.
- Define KPIs for your tactics.
- Identify GSOT strategic misalignment.
- Determine a measurement cadence to drive accountability and performance.
Resources
- Marketing Prioritization Quickstart
- Digital Strategy and Metrics Cheat Sheet
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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