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  • Understand how deliverability is tied to your list size.
  • Learn how to entice people to share their email addresses with you.
  • Assess different types of lead generation and develop a plan to grow your list.
  • Evaluate the risks associated with buying email lists.
  • Create a plan for effectively growing your email address list over time.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Email Marketing Tips and Tricks

-> Touchpoint Analysis QuickStart Guide

Acquiring email addresses is a key part of your email marketing plan. It starts well before you send your first email. It takes a strategic approach and a strong value proposition for someone to give you their email address. In this course, you’ll discover how to grow your email list with tactics that work.

 

Trusted By Millions of Businesses & Learners Globally


Email Marketing: Acquire Email Addresses Course Outline

  • How deliverability is tied to your list size.
  • Best practices for acquiring email addresses.
  • How to start building your list.
  • Why the value proposition matters to people.
  • How to entice people to share their email addresses with you.
  • Different types of lead generation tactics.
  • How buying an email list negatively impacts your bounce rate.
  • Legal risks of buying an email list.
  • List buying and engagement rates.
  • Define a touchpoint analysis. 
  • Importance of touchpoint analysis for overall strategy and opportunities.
  • How to perform a touchpoint analysis.
  • Website-based online opt-in strategies.
  • Social media-based online opt-in strategies.
  • Best practices for acquiring email addresses online.
  • Strategies for acquiring email addresses in offline situations.
  • Watch outs when acquiring email addresses in-person.
  • Pro-tip to make in-person email acquisition easier.

Course Description

Email Marketing: Acquire Email Addresses is an intermediate course designed to help you build a high-quality email list that drives better engagement and improves deliverability.

A strong email list isn’t just about collecting as many addresses as possible—it’s about strategically acquiring contacts who are genuinely interested in your business. In this course, you’ll learn how to implement effective online and offline lead generation tactics that attract the right people to your email list.

This course will show you how to encourage people to share their email addresses with you and how to design forms that capture high-quality contacts. We’ll dive into the best practices for both online and offline lead generation. You’ll also explore the risks associated with buying email lists and how to avoid the pitfalls.

By the end of this course, you’ll know how to grow your email list with high-quality leads that improve open rates and overall performance, all while staying compliant with legal considerations for list building.

This course includes an Email Marketing Tips and Tricks resource with practical tools and live examples to help you get started right away. It also offers interactive activities and opportunities to apply your learning to your own email marketing efforts.

Learning Objectives

  • Articulate your unique value proposition that drives someone to share their email address with you.
  • Create a value proposition to inspire users to opt-in to your list.
  • Assess the options for acquiring email addresses and determine which works best for your strategy.
  • Apply best practices for acquiring email addresses across online and offline approaches.

Resources

  • Email Marketing Tips and Tricks
  • Touchpoint Analysis QuickStart Guide
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

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I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Melissa Byers
Melissa Byers

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she’s driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she’s made them feel.

Bootcamp Digital All Access Pass

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