Facebook: Customize and Manage Your PageFacebook: Create and Optimize Your Page is a beginner-level course designed to help you set up a strategic, professional Facebook Page for your business or brand.
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- Learn the best way to set up and position your Facebook Page to build your brand.
- Customize your Page visuals, sections, tabs, and CTA to stand out and get results.
- Use proven best practices to create an optimized and professional presence.
- Discover what to write in your intro, about, and detail sections to build trust.
- Understand how categories, usernames, and Page names impact your visibility.
- Get a complete framework to build a Facebook Page that works for your business.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Facebook Page Quickstart Guide
-> Facebook Page Setup Checklist
-> Facebook Page Setup Best Practices
-> Facebook Page Management and Administration Playbook
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Facebook: Create and Optimize Your Page Course Outline
- How to set up a Facebook Page for a business, professional, or organization
- Why choosing the right Page category is important
- Best practices for choosing Page categories
- How Page visuals appear across the Facebook platform
- Best practices for profile images
- Best practices for cover photos
- The difference between a name and a username
- How your names impact your visibility on Facebook
- Best practices for Page names
- What the Page intro and details sections are
- Best practices for each section
- Tips to creating compelling, on-brand Page text
- What the About section is and why it is important
- Best practices to optimize the About section for your Page
- The purpose and value of a CTA button
- CTA button options
- Best practices for the button
- What the tabs and additional sections are
- How to customize and optimize these sections
Course Description
Facebook: Create and Optimize Your Page is a beginner-level course designed to help you set up a strategic, professional Facebook Page for your business or brand. Your Page is your official presence on Facebook—and how you set it up makes all the difference. In this course, you’ll learn how to create and optimize every section of your Facebook Page to build your brand, grow your audience, and drive results.
We start with how to set up your Page, including how to choose the right category to position your Page effectively and improve visibility. Then, you’ll learn best practices for your profile and cover images—two of the most important elements that shape first impressions on Facebook.
Next, we’ll break down how to name your Page and create a custom username that makes your business easy to find and remember. You’ll learn what works, what to avoid, and how these choices influence searchability and brand recognition.
You’ll also learn how to write effective and on-brand content for key Page sections like your intro, about, and details. These sections help your audience understand what you do—and why they should care. You’ll get expert tips on writing compelling copy that communicates your value and builds trust.Then, we’ll show you how to strategically use Page tabs and additional sections to organize your content and create a better experience for visitors. Finally, you’ll learn how to set up and optimize your call-to-action button so your Page drives measurable results—from website visits to sales to messages.
By the end of this course, you’ll know exactly how to create and optimize your Facebook Page using best practices. You’ll walk away with a professional Page that builds your credibility and helps you achieve your goals.
This interactive course includes the Facebook Page Quickstart Guide, Facebook Page Setup Checklist, Facebook Page Setup Best Practices, and the Facebook Page Management and Administration Playbook to help you implement what you learn and manage your Page with confidence.
Learning Objectives
- Articulate why setting up your Page strategically is essential
- Research other Pages for ideas and inspiration
- Optimize your Page visuals to grow your brand and stand out
- Customize your username and name to make your brand easy to identify
- Optimize Page sections like intro, details, and about
- Set up tabs to establish your Page content
- Customize your Call to Action button to get results from your Page
Resources
- Facebook Page Quickstart Guide
- Facebook Page Setup Checklist
- Facebook Page Setup Best Practices
- Facebook Page Management and Administration Playbook
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
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Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
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Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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