Generative AI: Harnessing AI to Unlock Your CreativityGenerative AI: Harnessing AI to Unlock Your Creativity is an intermediate course that teaches you how to use AI as a creative partner.
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- Learn what generative AI is, how it works, and why it matters now more than ever.
- Understand how to partner with AI as a co-pilot to increase your impact and output.
- Get a clear breakdown of different AI tools, their strengths, and how to choose the right one.
- Build your AI literacy and understand the tech that drives better results.
- Use AI strategically, not just tactically, by identifying the right tasks and tools.
- Learn to prompt like a pro with the B.R.I.E.F. method for more accurate, useful outputs.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Generative AI Quickstart Guide
-> Generative AI Landscape Quickstart Guide
-> AI Plan One Pager
Generative AI transforms business, productivity, and how people complete tasks – personally and professionally. It’s proven to improve productivity while increasing quality. In this Generative AI foundations course, you’ll learn what generative AI is, why it is so important, and how to use it strategically. Understand the core concepts of AI and build your AI literacy.
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Generative AI: Foundations Course Outline
- What generative AI is and how it works
- Why and how generative AI is transforming businesses and task completion
- How generative AI tools work at a high level
- Technology that underpins generative AI
- Key terms associated with generative AI technology
- How AI technology impacts results
- How to think about generative AI as a partner, not a replacement
- Defining tasks on a human -> AI scale
- Human skills that compliment AI usage
- How generative AI actually works
- Overview of different generative AI tools and platforms
- Use cases for generative AI across different business functions
- Ideas and inspiration of how to use generative AI
- Categorization of tools in the generative AI landscape
- Strengths and weaknesses of each type of tool
- How to choose the right tool for a task
- Types of generative AI that you can use for different tasks
- How AI types work: LLMs, custom AIs, Cognitive Agents, Task Agents, and more
- Choose the right type of AI
- How each type of generative AI works with a live demo and examples
- Top tools for each type of AI
- How to be a responsible and ethical AI user
- Top AI risks like bias, accuracy, hallucinations, transparency, and security and how to mitigate them
- How to choose the right tasks for AI
- How to start integrating AI into your daily workflows
- Why prompting matters
- How to use the B.R.I.E.F. method to create effective prompts
- What to expect as generative AI evolves and improves
Course Description
Generative AI: Foundations is a beginner course that gives you a solid understanding of what generative AI is, why it matters, and how to start using it effectively in your business or daily work.
The course starts by demystifying what generative AI is and how it works. You’ll learn how this fast-growing technology is transforming how tasks are completed across industries. You’ll also see how tools like ChatGPT, image generators, and cognitive agents are already changing business processes.
You’ll explore the core technology behind generative AI, including the key terms and concepts that drive tools like large language models (LLMs), custom AIs, and task agents. Understanding the tech behind AI helps you use it more effectively—and get better results.
Next, you’ll learn how to think about AI as a partner. Many professionals worry AI will replace them, but the real opportunity is using AI to enhance your work. You’ll learn how to find the right balance between human and AI input to get the best outcomes.
You’ll get an overview of the AI landscape, including different tools and platforms—plus how to evaluate and select the right tool for the task. You’ll discover how LLMs, custom AIs, cognitive agents, and more all serve different purposes—and how to match the tool to your business goals.
Live demonstrations will show you how generative AI works in practice. You’ll see top tools in action and discover the differences between each. You’ll also get practical inspiration with real-world use cases across marketing, content, operations, and beyond.
The course also tackles responsible and ethical AI use. You’ll learn about the risks of AI—like hallucinations, bias, and misinformation—and how to mitigate them. Understanding the limitations of AI helps you use it more safely and strategically.
Finally, you’ll learn how to get started. You’ll see how to integrate AI into your daily workflows, how to pick the right tasks to automate or assist, and how to prompt effectively using the proven B.R.I.E.F. method. You’ll finish with a view of the future of AI and how to stay ahead.
This interactive course includes the Generative AI Quickstart Guide, Generative AI Landscape Quickstart Guide, and AI Plan One Pager to help you implement what you learn. You’ll also get live demos, activities, and real-world examples to apply your knowledge immediately.
Learning Objectives
- Articulate what Generative AI is and why it is important.
- Apply the technology behind generative AI.
- Use generative AI as a strategic partner, not just a task completer.
- Use AI tools to complete tasks.
- Navigate the generative AI landscape and types of AI tools available.
- Apply AI to a variety of business applications and tasks.
- Responsibly and ethically use AI by understanding the limitations.
- Integrate AI into your business and workflows.
- Prompt strategically based on best practices.
- View the possibilities and future of AI.
Resources
- Generative AI Quickstart Guide
- Generative AI Landscape Quickstart Guide
- AI Plan One Pager
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Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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