Generative AI: Prompt Engineering StrategiesGenerative AI: Prompt Engineering Strategies is an intermediate course designed to help you master the art and science of crafting better prompts.
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- Discover how examples can improve AI responses with the proven single and few-shot methods.
- Learn how to choose high-quality examples that make your AI outputs stronger and more accurate.
- Balance creative vs. accurate outputs using tested prompt strategies and frameworks.
- Get better results by customizing your prompts for specific audiences and use cases.
- Reduce errors and verify AI-generated content for reliability and quality.
- Use role-playing and prompt refinement to unlock more advanced and useful results.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> B.R.I.E.F. Prompting Playbook
-> AI Prompting Checklist
-> Prompt Planning THINK Template
Effective prompting is vital to getting great results from AI. This intermediate AI prompting course delivers prompt engineering strategies to refine your prompts and improve results.
You’ll learn strategies and tactics to get better results faster from generative AI.
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Generative AI: Prompt Engineering Strategies Course Outline
- The benefit of using examples in AI prompt.
- The difference between zero, single and few-shot prompts and when to use each.
- How to include examples in prompts.
- How to choose strong examples to include in your prompts.
- The elements of a strong example.
- Difference between creativity and accuracy in prompt outputs.
- How to optimize your prompts for creativity and accuracy.
- Best practices to optimize prompts.
- How stating the audience customizes results.
- Different types of audiences you can prompt for.
- Strategies to reduce errors in prompt outputs.
- How to verify AI results for accuracy.
- How to incorporate role playing into your prompts.
- When to use and avoid adding roles into prompts.
- The risks and issues of prompt refinement.
- When to reprompt a task.
- When to refine a task.
Course Description
Generative AI: Prompt Engineering Strategies is an intermediate course designed to help you master the art and science of crafting better prompts. Prompting is the key to getting the best possible results from AI tools like ChatGPT, Claude, Gemini, and others. With the right strategies, you can significantly improve the relevance, accuracy, and usefulness of your AI outputs.
This course starts with the fundamentals of using examples in prompts. You’ll learn how to apply zero, single, and few-shot prompting and why including examples helps AI generate better responses. We’ll also cover how to choose high-quality examples that clearly guide AI without confusion or noise.
Next, you’ll explore the balance between creativity and accuracy. Not all prompts are created equally—some are designed to inspire creative content, while others need tight, accurate answers. You’ll learn how to structure prompts to get the outcome you want and avoid the mistakes that waste your time.
Understanding your audience is critical. You’ll learn how to tailor prompts to get results that match different user needs, tones, or expectations. Whether you’re writing for executives, customers, or technical teams, this strategy will make your AI outputs more useful and on-target.
To improve quality, you’ll also learn error-reduction techniques and how to verify the accuracy of AI responses. We’ll cover practical ways to spot issues before they become problems and build in checks for content quality.
You’ll also discover how to use role-playing in prompts—an advanced technique that helps AI adopt a specific perspective or skillset. This makes it easier to get more targeted responses and better simulate real-world use cases.
Finally, we’ll dive into prompt refinement vs. re-prompting. You’ll learn when to tweak a prompt and when to start over, so you can consistently get the best outputs possible without wasting time.
This course includes live examples, demonstrations, and downloadable resources to put your learning into action. You’ll get the B.R.I.E.F. Prompting Playbook, the AI Prompting Checklist, and the Prompt Planning THINK Template to help you apply what you’ve learned and get better AI results every time.
Learning Objectives
- Effectively incorporate examples into prompts.
- Choose strong examples.
- Execute single and few-shot prompts.
- Refine prompt inputs for accuracy vs creativity.
- Optimize your prompts for different audiences.
- Reduce errors in results.
- Verify AI results for accuracy.
- Use role-playing to get better results.
- Balance re-prompting and refining to get the best results possible.
Resources
- B.R.I.E.F. Prompting Playbook
- AI Prompting Checklist
- Prompt Planning THINK Template
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Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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