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Influencer Marketing: Identifying, Recruiting, and Validating Influencers
- Level: Intermediate
- Length: 80 minutes
- Krista Neher
If you are ready to dive into influencer marketing, this course gives you everything you need to identify, recruit, and validate the influencers you work with. Discover the best practices for each stage of working with influencers and get proven models to quantify the impact. You’ll get templates and formulas to quantify the value of influencers based on the 3 Rs. This course will give you proven models to find, quantify and compensate high-quality influencers for your business.
This course is perfect for businesses, agencies, marketers, and leaders executing influencer marketing.
- Learn proven methods to discover influencers.
- Validate influencers with the 3 Rs – Relevance, Resonance and Reach.
- Use a proven formula to compare and evaluate influencers.
- Quantify the value of influencers with a proven model.
- Discover a formula for influencer compensation.
- Learn the key elements to include in your contract.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Influencer Marketing Strategy Action Planner
-> Influencer Marketing Template and Calculator
Choosing the right influencers is the most important part of executing a strong influencer marketing campaign. With so many fake accounts (and fake followers), vetting influencers is vital. Learn exactly how to find and recruit influencers who are the right fit for your brand and objectives.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Influencer Marketing: Identifying, Recruiting, and Validating Influencers Course Outline
- How to identify influencers for your program.
- Factors to use in evaluating influencers.
- How to gauge the influencer’s ability to drive action.
- How the size, reach, and following of an influencer’s audience will impact your plan.
- Different ways to find influencers for your program.
- How to search social media for relevant influencers.
- How to identify current supporters.
- How to use software and agencies to find influencers.
- An overview of the four criteria used to validate influencers.
- Why influencer validation is vital.
- How reach, relevance, resonance, and the right fit are important when choosing influencers.
- How to use reach as a key evaluating metric.
- Going beyond simple reach to look at relevant reach.
- The watch-outs when using reach as a metric.
- How to use relevance as a key evaluating metric.
- Ways to evaluate relevance of potential influencers.
- How to use resonance as a key evaluating metric.
- How to evaluate the resonance of an influencer.
- How to determine if the influencer is right for your brand.
- Evaluating brand and influencer alignment.
- The risks of choosing the wrong influencers.
- How scoring influencers allows you to compare influencers.
- How to score influencers to determine fit using a specific formula.
- The key elements to score in an influencer formula.
- How to interpret the results of influencer scoring.
- How to determine what you pay influencers.
- How to calculate the value of an influencer.
- The challenges of recruiting influencers.
- The difference between two recruitment models.
- Best practices for reaching out to influencers.
- The four elements to include in a contract.
- Why elements should be in the contract.
- How to protect your organization in working with influencers.
Course Description
Influencer Marketing: Identifying, Recruiting and Validating Influencers is an intermediate interactive course that lays out the exact steps to find the right influencers for your marketing campaign. Finding the right influencers, and successfully recruiting is vital to your success. Whether you are looking for influencers on YouTube, Instagram, Facebook, TikTok or LinkedIn, you’ll need the right influencers to succeed.
In this course, you’ll learn the exact steps to get the right influencers. You’ll learn how to identify and recruit possible influencers for your program using proven methods. You’ll discover how to validate influencers based on the four factors needed for success – Reach, Relevance, Resonance and Right fit. You’ll even get a template and calculator to use to calculate both the value of influencers to your organization and the payment an influencer may be expecting. Finally, we’ll cover the elements of a successful influencer marketing contract. Specifically what is needed to protect your organization and set expectations with your influencers.
This course includes live examples, case studies, quizzes, and downloadable resources to evaluate influencers.
Learning Objectives
- Identify influencers for your program.
- Recruit influencers using a variety of methods.
- Apply the 4Rs of validating influencers.
- Determine influencer fit for your campaign.
- Calculate the value and price of an influencer.
- Define the four elements of an influencer contract.
Resources
- Influencer Marketing Strategy Action Planner
- Influencer Marketing Template and Calculator
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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