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LinkedIn: Establish Your Professional Presence
- Level: Beginner
- Length: 60 minutes
- Krista Neher
Every business professional should have a great LinkedIn profile. It is an asset that will pay dividends throughout your professional career. LinkedIn is your resume, business network, and expansion opportunity all in one. This course will show you how to create a strong LinkedIn presence. We’ll show you the best practices for key elements of your LinkedIn profile. You’ll develop a plan to build a LinkedIn presence that attracts opportunities and accelerates your business success.
This course is perfect for any business professional wanting to build a presence on LinkedIn (which should be everyone)!
- Define your goals for LinkedIn and the opportunities you want to attract.
- Create a vision for the reputation you want to create on LinkedIn.
- Use best practices to create a profile that stands out.
- Grow your visibility and attract new audiences to your network
- Use the 5 Ps’ to create a complete LinkedIn presence that gets results.
- Use a proven template to build a plan for your LinkedIn profile.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> LinkedIn Profile Planner
-> LinkedIn Profile Quickstart Guide
This is the ultimate intermediate course for establishing a strong professional presence on LinkedIn. Having an “ok” presence on LinkedIn isn’t good enough anymore. The real value of LinkedIn comes when you have a great profile and a plan that attracts the opportunities that you want. This course will teach you how to create a strong professional presence and grow your network by participating and posting content that breaks through. At the end of this course you will have developed an action plan to help you implement your strategy consistently to make the most of your presence on LinkedIn.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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LinkedIn: Establish Your Professional Presence Course Outline
- Why a professional presence on LinkedIn is important
- Why goals are important to your LinkedIn profile
- Set professional goals
- Link your business goals to your LinkedIn plan
- Why defining your personal brand is important
- How to define the reputation or brand you want to create
- Why a professional presence on LinkedIn is important
- 5 Ps to establishing your presence on LinkedIn
- Why each “P” is important to your presence
- The importance of your LinkedIn profile
- The core elements of a LinkedIn profile
- How to use your profile to position yourself
- Why your LinkedIn network matters
- The benefits of having a larger network
- How to grow connections on LinkedIn
- Why posting is important
- Benefits of posting regularly
- Ideas of what to post about on LinkedIn
- Why it’s important to participate on LinkedIn
- Ways to participate on LinkedIn
- How participation grows your visibility
- Why optimization is important
- How to use data to optimize your success
- The steps to optimization
- Why a LinkedIn plan is important
- How to create your LinkedIn plan
Course Description
LinkedIn: Establish Your Professional Presence is a beginner course focused on the steps to establishing a strong professional presence on LinkedIn. LinkedIn is the biggest professional social network. You can’t afford not to have a strong presence on LinkedIn.
Many business professionals make the mistake of thinking that an “OK” presence on LinkedIn is good enough. It isn’t. Good isn’t good enough. If you want to get real value from your presence on LinkedIn, you need a plan that goes beyond simply having a profile. A great profile is the first step, but real visibility and results on LinkedIn require more.
This online course shows you the steps to creating a comprehensive presence on LinkedIn that attracts opportunities. You’ll learn the exact steps to creating a strong presence, including defining your goals and reputation, building a strong profile, growing your network, posting content that breaks through, and participating with others. Finally, you’ll create an action plan to implement your LinkedIn plan consistently.
This interactive course includes a LinkedIn Profile Quickstart Guide and a LinkedIn profile action planner. In addition, it has live examples, interactive activities, opportunities to apply your learnings and profiles you can view. At the end of this course, you’ll have an action plan to make the most out of LinkedIn – beyond simply your profile.
Learning Objectives
- Determine your goals for LinkedIn.
- Define the reputation or brand you want to create.
- Create a strong and impactful profile.
- Grow your audience and connections.
- Determine valuable content.
- Articulate how to participate and grow visibility.
- Develop an action plan for success.
Resources
- LinkedIn Profile Planner
- LinkedIn Profile Quickstart Guide
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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