Generative AI: Harnessing AI to Unlock Your CreativityGenerative AI: Harnessing AI to Unlock Your Creativity is an intermediate course that teaches you how to use AI as a creative partner.
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- Learn how to build a LinkedIn Page that drives visibility and supports your business goals
- Discover exactly how to grow your followers using touchpoints and proven strategies
- Build a content strategy that increases engagement, awareness, and trust
- Get best practices to manage your Page and respond to interactions effectively
- Understand what metrics matter and how to use LinkedIn Analytics to improve your Page
- Use a proven framework to create a plan for your LinkedIn business presence
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> LinkedIn Page Planner
-> LinkedIn Page Quickstart Guide
-> LinkedIn Business Presence Quickstart Guide
LinkedIn Page is a powerful part of any online business presence. It establishes your brand on LinkedIn and in search engines. This course shows you the strategic importance of a Page and how to build a LinkedIn strategy for your business Page. Learn how to create a strategic LinkedIn Page presence from planning to content to measurement.
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LinkedIn: Page Foundations Course Outline
- What a LinkedIn Page is
- Difference between a LinkedIn Page and a professional Profile
- Benefits of a LinkedIn Page
- Top reasons businesses have a LinkedIn presence
- How LinkedIn can support each stage of the marketing funnel
- Primary ways LinkedIn drives awareness, nurturing, conversions, retention, and advocacy
- How to conduct a touchpoint analysis
- How to use touch points to grow your LinkedIn followers
- How to define your LinkedIn content strategy
- Why engaging content improves visibility and results
- Why community management is important on LinkedIn
- Best practices for replying to engagements on LinkedIn
- How to measure the success of your LinkedIn Page
- Data available in LinkedIn Insights
- How to use insights data to improve your Page
Course Description
LinkedIn: Page Foundations is a beginner-level course that shows you exactly how to build a strong business presence on LinkedIn. A LinkedIn Page helps you get discovered, build credibility, and drive results. Whether you’re creating your first Page or trying to get better results, this course walks you through every step.
You’ll start by understanding what a LinkedIn Page is, how it differs from a personal profile, and why it’s essential for every business. Then, discover the business value of a Page and how it helps with visibility, credibility, and conversions.
Next, you’ll build your LinkedIn Page strategy. Learn how LinkedIn supports each stage of the marketing funnel—awareness, engagement, conversion, retention, and advocacy. You’ll see how a strategic approach turns your Page into a growth tool.
You’ll then learn a proven method to grow your Page followers by conducting a touchpoint analysis. This simple process reveals the opportunities across your business to promote your Page and attract the right followers.
The course then dives into content. Discover how to create a content strategy that’s both engaging and aligned with your business goals. You’ll learn how to use content to build trust, increase reach, and get more out of every post.
Community management is also key. You’ll learn how to manage your LinkedIn Page with best practices for engaging with comments, messages, and interactions to build relationships and stay visible.
Finally, learn how to measure success using LinkedIn Analytics. Get clarity on what metrics matter, how to track them, and how to use data to improve your strategy and get better results from your Page.
At the end of the course, you’ll have a step-by-step plan to build, manage, and grow your LinkedIn Page. The course includes three downloadable resources to help you apply your learning: the LinkedIn Page Planner, LinkedIn Page Quickstart Guide, and LinkedIn Business Presence QuickStart Guide.
Learning Objectives
- Articulate what a company Page is and why every business needs one.
- Determine the benefits of a LinkedIn Page.
- Create a strategy for your LinkedIn Page.
- Grow your LinkedIn Page Followers.
- Create a LinkedIn content strategy.
- Manage your LinkedIn Page effectively.
- Define your Page measurement and KPIs.
- Analyze the impact of your Page with LinkedIn Analytics.
- Build a plan for your LinkedIn Page presence.
Resources
- LinkedIn Page Planner
- LinkedIn Page Quickstart Guide
- LinkedIn Business Presence QuickStart Guide
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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
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Immediate Implementation From the Moment The Course Was Started!
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
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Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
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I Have Tried Other Programs – They Just Do Not Compare!
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
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Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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