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  • Get a step-by-step plan to strategically launch and manage your podcast
  • Build a strong concept and content strategy to guide your episodes
  • Choose the right format and structure for long-term podcast success
  • Create a streamlined process to find, invite, and manage podcast guests
  • Discover the best ways to promote your podcast and grow your audience
  • Repurpose episodes to maximize your digital and social media presence

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Podcasting Quickstart Guide

-> Podcasting Action Planner

-> Podcast Promotion Checklist

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Podcasting: Planning Your Podcast Course Outline

 

  • Steps to planning your podcast
  • Why each step is important for your success
  • How to create a concept and theme for your podcast
  • Elements of a strategic podcast content strategy
  • Define your content plan and topics
  • Key decisions and options to define your podcast format
  • Best practices for length, structure, tone, and flow
  • How to choose the right guests for your podcast
  • Criteria that makes guests a good fit
  • How to build an efficient guest process and workflow
  • How to create a podcast episode
  • Platforms to capture and record podcasts
  • Creative assets needed for your episode
  • How podcast distribution works
  • How to distribute your podcast to popular platforms
  • Strategies and tactics to launch and promote your podcast
  • How to promote podcast episodes
  • Assets needed for podcast promotion
  • How podcast repurposing creates powerful marketing content
  • How to repurpose podcast content across channels

 

  • How to set metrics and goals for your podcast
  • Key podcast metrics and what they mean

 

  • 6 Ps to establishing and maintaining a successful podcast
  • Ongoing tasks required for long-term podcast success

 

Course Description

Podcasting: Planning Your Podcast is a beginner-level course designed to help you plan and launch a strategic, results-driven podcast. Podcasts are a powerful tool to share your message, grow your audience, and build credibility—but without a plan, it’s easy to get lost. This course gives you everything you need to build a successful podcast from the ground up.

You’ll start by learning the key steps of planning your podcast and why each one matters. From defining your concept to creating your content strategy, you’ll get best practices for developing a show your audience wants to hear. You’ll create a podcast content plan with strategic themes and topic ideas to guide your episodes and keep your content consistent.

Next, you’ll explore podcast formats and how to choose the best one for your goals. You’ll learn best practices for structure, tone, and flow to keep listeners engaged. Then, build a guest strategy that attracts the right people and creates value for your listeners. You’ll also discover how to set up an efficient process for guest outreach and interviews.
You’ll then learn how to create each podcast episode—from choosing platforms and recording tools to designing creative assets. After that, we’ll walk through the basics of podcast distribution and how to get your podcast on popular platforms so it reaches your audience.

Promotion is key to success, so you’ll get strategies to promote both your podcast and individual episodes. Learn how to create and use promotion assets effectively. You’ll also discover how to repurpose podcast content across digital and social channels to increase your reach and visibility.
To track your podcast performance, you’ll learn how to define success metrics and monitor results. You’ll also apply the proven “6 Ps” framework to maintain a consistent and growing podcast over time.

This interactive course includes the Podcasting QuickStart Guide, Podcasting Action Planner, and Podcast Promotion Checklist to put your plan into action. You’ll also experience live demos, activities, and real-world examples to bring the content to life.

Learning Objectives

  • Apply the steps of planning in a strategic podcast.
  • Create a clear podcast concept and content strategy.
  • Choose the ideal format for your podcast.
  • Create a guest strategy and plan to attract ideal guests.
  • Create podcast episodes with best practices.
  • Grow your audience and promote your podcast.
  • Repurpose your podcast content for digital and social media channels.
  • Measure the success of your podcast.
  • Apply the 6 Ps to maintain a healthy and growing podcast.

Resources

  • Podcasting Quickstart Guide
  • Podcasting Action Planner
  • Podcast Promotion Checklist
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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Game Changer For Me And My Business.

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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

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