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SEO: Measuring Results
- Level: TBD
- Length: TBD minutes
- Allison Chaney
Unlock the power of SEO analytics to track, measure, and improve your search performance. This course covers key SEO metrics, tools, and reporting techniques to help you evaluate the effectiveness of your strategies. Learn how to use Google Analytics, Google Search Console, and other SEO tools to monitor rankings, traffic, and conversions—ensuring continuous optimization for long-term success.
This course is ideal for SEO professionals, digital marketers, and content strategists looking to refine their measurement approach. It’s also valuable for business owners, bloggers, and website managers who want to track SEO success and make data-driven improvements.
- Understand key SEO metrics and how they impact search performance.
- Use Google Search Console to track keyword rankings and search visibility.
- Leverage Google Analytics to analyze organic traffic and user behavior.
- Monitor backlinks and domain authority to assess SEO strength.
- Set up SEO dashboards and reports for data-driven decision-making.
- Identify areas for improvement and optimize strategies for better rankings and ROI.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
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Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Get the training, resources and support you need to build online success for you and your business for just $77/month
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SEO: Measuring Results Course Outline
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Course Description
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Learning Objectives
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Resources
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
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Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
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I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
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