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SEO: SEO Tools
- Level: Intermediate
- Length: 90 minutes
- Allison Chaney
SEO: Tools will show you exactly how to use leading SEO tools to maximize the impact of your SEO efforts. Tools provide information and insights to create a stronger SEO plan. This course will show you the top SEO tools. We’ll cover free tools like Google Search Console and Website Analytics (GA4). We’ll also dive into SEO-specific tools and show you the benefits and information available in these tools. Learn about Moz, SEMRIush, AHrefs, and more. Discover how to use these tools for competitive research, keyword research, technical SEO, local SEO, and content marketing. At the end of this course, you’ll understand how and why to use tools and the primary benefits you’ll get.
This course is perfect for marketers, advertisers, PR professionals, web developers, and business leaders who are implementing SEO campaigns.
- Get an overview of the top free tools used in SEO (and how to use them with live demos).
- Explore top paid tools like Moz, SEMRush, and AHrefs.
- Understand the data you can get from SEO tools.
- Use SEO tools for research, competitive analysis, keyword planning, tracking, and more.
- Create more impactful SEO efforts by tracking competitors and results.
- Learn how to evaluate tools to choose the best tool for you.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> SEO Action Planner
-> SEO Quickstart Guide
This is the ultimate intermediate course for understanding how to use top SEO tools. Tools provide information and insights to create a stronger SEO plan. We’ll cover free tools like Google Search Console and Website Analytics (GA4).
This course is perfect for marketers, advertisers, PR professionals, web developers, and business leaders who are implementing SEO campaigns.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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SEO: SEO Tools Course Overview
- How SEO tools provide valuable insights that guide your strategy and planning.
- The key types of SEO tools to use in your plan.
- How the right tools can increase efficiency, save time and improve your SEO results.
- How Google Search Console (GSC) helps monitor, maintain and troubleshoot your website’s appearance in search results.
- The step-by-step process for setting up Google Search Console and verifying site ownership.
- A detained overview of essential GSC reports.
- Best practices for using GSC to address issues.
- How to navigate Google Analytics (GA4) to find organic search data and measure your SEO performance.
- What key data is available in GA4 and what limitations it has for SEO analysis.
- How to integrate Google Search Console (GSC) with GA4 for a complete view of search and website analytics.
- The benefits of using paid SEO tools and when it’s time to consider a paid tool.
- Recommendations for popular paid SEO tools.
- Tips for choosing the right paid SEO tools based on your needs and budget.
- How to identify your top SEO competitors.
- What keywords your competitors are ranking for and how to uncover keyword opportunities for your strategy.
- How to analyze competitors’ link profiles and advertising strategies to enhance your own SEO efforts.
- How to use keywords research tools to uncover related keywords and topics to expand your strategy.
- How to analyze the types of content that rank for target keywords and align your strategy with user intent.
- How to find content inspiration by identifying gaps and opportunities to create unique, impactful content.
- How to analyze the number and quality of your backlinks, as well as your Domain Authority.
- How to uncover valuable opportunities for building high-quality backlinks.
- How to use tools to track, manage and evaluate the success of your link-building efforts.
- How technical SEO tools help identify and fix issues with your website.
- The top technical SEO tools recommended for optimizing your website.
- How local SEO tools improve your visibility in local search results.
- How to optimize and manage your Google Business Profile.
- The role of citation building in enhancing local authority and how to leverage tools for this purpose.
- How to manage and respond to customer reviews effectively using local SEO tools.
- How to use content marketing tools to create unique, keyword-rich content for better SEO performance.
- Recommend content marketing tools to support SEO.
- How to evaluate tools based on their features to ensure they match your SEO goals.
- How to consider cost and ROI when selecting SEO tools.
- How to assess the technical skills required to use SEO tools effectively.
Course Description
SEO: Tools is an intermediate course. It covers how and why to use SEO tools in implementing an SEO strategy. Discover how to use top free and paid tools from research to strategy to execution to measurement.
At the end of this course, you’ll be ready to choose the right channels for your digital advertising strategy based on your strategy, budget, goals, and impact.
Start by learning how to use free tools to measure the impact of your SEO. Learn how to use Google Search Console and website analytics. These tools show you key metrics and data related to search engine traffic to your website.
Next, we’ll review the top paid tools. We’ll look at tools like Moz, SEMRush and AHrefs. You’ll understand the pros and cons of each tool and how they compare against each other. Many SEO tools are similar – the key is determining which tool best matches your needs and budget.
Learn how to use SEO tools successfully; discover how to use SEO tools for competitive research, keyword research, technical optimization, local SEO, content marketing, and link building. We’ll show you live demonstrations of the SEO tools so you can see exactly how the data provides insights into performance and tracking. Additionally, these tools show opportunities and map out how you can improve.
Finally, we’ll cover choosing the right tools for your needs. Learn how to evaluate SEO tools and what to look for in a strong tool.
At the end of this course, you’ll be able to understand the benefits of SEO tools and how to use the data to improve your strategy and execution.
This interactive course has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate the value and types of SEO tools.
- Implement and use Google Search Console.
- Gain search insights with Google Analytics (GA4).
- Conduct competitive research with SEO tools.
- Research and track keywords with SEO tools.
- Track and find link building opportunities with SEO tools.
- Find and fix technical errors with SEO tools.
- Optimize local SEO with SEO tools.
- Improve content marketing with SEO tools.
Resources
- SEO Action Planner
- SEO Quickstart Guide
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Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
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