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  • Get an overview of the top free tools used in SEO (and how to use them with live demos).
  • Explore top paid tools like Moz, SEMRush, and AHrefs.
  • Understand the data you can get from SEO tools.
  • Use SEO tools for research, competitive analysis, keyword planning, tracking, and more.
  • Create more impactful SEO efforts by tracking competitors and results.
  • Learn how to evaluate tools to choose the best tool for you.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> SEO Action Planner

-> SEO Quickstart Guide

This is the ultimate intermediate course for understanding how to use top SEO tools. Tools provide information and insights to create a stronger SEO plan. We’ll cover free tools like Google Search Console and Website Analytics (GA4).

This course is perfect for marketers, advertisers, PR professionals, web developers, and business leaders who are implementing SEO campaigns.

 

Trusted By Millions of Businesses & Learners Globally


SEO: SEO Tools Course Overview

  • How SEO tools provide valuable insights that guide your strategy and planning.
  • The key types of SEO tools to use in your plan.
  • How the right tools can increase efficiency, save time and improve your SEO results.
  • How Google Search Console (GSC) helps monitor, maintain and troubleshoot your website’s appearance in search results.
  • The step-by-step process for setting up Google Search Console and verifying site ownership.
  • A detained overview of essential GSC reports.
  • Best practices for using GSC to address issues.
  • How to navigate Google Analytics (GA4) to find organic search data and measure your SEO performance.
  • What key data is available in GA4 and what limitations it has for SEO analysis.
  • How to integrate Google Search Console (GSC) with GA4 for a complete view of search and website analytics.
  • The benefits of using paid SEO tools and when it’s time to consider a paid tool.
  • Recommendations for popular paid SEO tools.
  • Tips for choosing the right paid SEO tools based on your needs and budget.
  • How to identify your top SEO competitors.
  • What keywords your competitors are ranking for and how to uncover keyword opportunities for your strategy.
  • How to analyze competitors’ link profiles and advertising strategies to enhance your own SEO efforts.
  • How to use keywords research tools to uncover related keywords and topics to expand your strategy.
  • How to analyze the types of content that rank for target keywords and align your strategy with user intent.
  • How to find content inspiration by identifying gaps and opportunities to create unique, impactful content.
  • How to analyze the number and quality of your backlinks, as well as your Domain Authority.
  • How to uncover valuable opportunities for building high-quality backlinks.
  • How to use tools to track, manage and evaluate the success of your link-building efforts.
  • How technical SEO tools help identify and fix issues with your website.
  • The top technical SEO tools recommended for optimizing your website.
  • How local SEO tools improve your visibility in local search results.
  • How to optimize and manage your Google Business Profile.
  • The role of citation building in enhancing local authority and how to leverage tools for this purpose.
  • How to manage and respond to customer reviews effectively using local SEO tools.
  • How to use content marketing tools to create unique, keyword-rich content for better SEO performance.
  • Recommend content marketing tools to support SEO.
  • How to evaluate tools based on their features to ensure they match your SEO goals.
  • How to consider cost and ROI when selecting SEO tools.
  • How to assess the technical skills required to use SEO tools effectively.

Course Description

SEO: Tools is an intermediate course. It covers how and why to use SEO tools in implementing an SEO strategy. Discover how to use top free and paid tools from research to strategy to execution to measurement.  

At the end of this course, you’ll be ready to choose the right channels for your digital advertising strategy based on your strategy, budget, goals, and impact. 

Start by learning how to use free tools to measure the impact of your SEO. Learn how to use Google Search Console and website analytics. These tools show you key metrics and data related to search engine traffic to your website. 

Next, we’ll review the top paid tools. We’ll look at tools like Moz, SEMRush and AHrefs. You’ll understand the pros and cons of each tool and how they compare against each other. Many SEO tools are similar – the key is determining which tool best matches your needs and budget.  

Learn how to use SEO tools successfully; discover how to use SEO tools for competitive research, keyword research, technical optimization, local SEO, content marketing, and link building. We’ll show you live demonstrations of the SEO tools so you can see exactly how the data provides insights into performance and tracking. Additionally, these tools show opportunities and map out how you can improve.  

Finally, we’ll cover choosing the right tools for your needs. Learn how to evaluate SEO tools and what to look for in a strong tool. 

At the end of this course, you’ll be able to understand the benefits of SEO tools and how to use the data to improve your strategy and execution. 

This interactive course has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate the value and types of SEO tools.
  • Implement and use Google Search Console.
  • Gain search insights with Google Analytics (GA4).
  • Conduct competitive research with SEO tools.
  • Research and track keywords with SEO tools.
  • Track and find link building opportunities with SEO tools.
  • Find and fix technical errors with SEO tools.
  • Optimize local SEO with SEO tools.
  • Improve content marketing with SEO tools.

Resources

  • SEO Action Planner
  • SEO Quickstart Guide

 

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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

Discover the All Access Pass

Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
  • Private Members-Only Community

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