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  • Create copy that improves rankings and traffic from search engines.
  • Avoid common pitfalls and outdated strategies that can hurt your SEO.
  • Create content that is relevant to users and search engines.
  • Choose relevant keywords for your content strategy
  • Get live demonstrations of SEO copy and content tools to accelerate your results.
  • Create a strategic copywriting plan for your website.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Copywriting Quickstart Guide

-> Copywriting for Search Tips & Tricks

-> Copywriting for Search Checklist

Copywriting for search engines is vital to help your content rank. It is important to balance writing for search engines with writing for humans. Search engines have also become smarter, so many old copy tactics no longer work – and can harm your performance. Discover how to create strategic copy to rank in search engines based on what actually works now.

Trusted By Millions of Businesses & Learners Globally


SEO: Strategic Copywriting for Search Course Outline

  • What SEO copywriting is and how it differs from traditional copywriting.
  • How to balance user experience with SEO to create content that ranks and converts.
  • The role of E-E-A-T (Experience, Expertise, Authority and Trust) in search rankings.
  • Why SEO copywriting is a valuable skill for both driving website traffic and career growth.
  • How to create content that ranks without targeting every keyword variations.
  • The truth about duplicate content and why it doesn’t result in site-wide penalties.
  • Why there is no perfect word count for SEO -quality matters more than length.
  • Why keyword stuffing doesn’t works and how search engines understand context.
  • The importance of optimization- creating content isn’t enough to attract traffic.
  • The key difference between SEO copywriting and traditional content creation.
  • How to balance keyword usage with engaging, user-friendly content.
  • Why readability and user engagement are essential for search rankings.
  • The importance of clear, direct answers to match search intent and improve rankings.
  • How to choose strategic, intent-driven keywords that attract and convert the right audience.
  • Why keyword relevance, search volume and competition matter.
  • How different types of search intent impact keyword selection.
  • The importance of specific, niche keywords that are unique to your brand.
  • How to create copy using a 4-step checklist.
  • How a clear goal helps guide your messaging and targeting.
  • The importance of audience intent and funnel stage in crafting copy.
  • How a strong call to action (CTA) in your copy boosts engagement and signals value to search engines.
  • How to use SEO tools to optimize your content for search engines.
  • The role of AI in generating ideas and assisting with content creation.
  • How to identify duplicate content with Siteliner and Copyscape to ensure originality.
  • Tools to discover audience-driven content ideas.
  • How to evaluate SEO tools based on your budget, technical skills and needs.
  • How to develop a structured SEO copywriting plan that aligns with your business goals and audience needs.
  • The five key steps to an effective strategy.
  • How to measure success using key performance indicators (KPIs).

Course Description

SEO: Strategic Copywriting for Search is an advanced course. You’ll learn exactly how to build a strategic content plan based on the best practices that work now.

Copy and content are vital to growing search engine rankings and traffic. Strategic copy signals to search engines like Google that it is the most relevant result for a given search. To send this signal, your copy must apply best practices and avoid common pitfalls. This course gives you everything you need to create a comprehensive strategy.

We’ll start by learning more about how search engines evaluate content and what they look for. By aligning your copy with search engine goals, you’ll increase your ability to rank. Knowing what search engines look for is important to ensure your content sends the right signals.

Next, we’ll dive into the myths about SEO and content that could hurt your current rankings. Search engines are getting more intelligent and more complex. Winning strategies don’t rely on tricking search engines or applying formulas. They rely on creating a relevant and useful user experience. Learn the truth about keyword density and frequency, using synonyms, linking, and more.

Next, we’ll learn about the best practices for copywriting for search. You’ll learn about how search copywriting is different than traditional copywriting. Discover the tips and best practices to write effectively. Learn strategies like reading level, simplicity, and natural writing to improve your content.

Next, we’ll examine how to use the right keywords for your site. Learn how to evaluate keywords and what to look for in relevant keywords. Choosing the right keyword is essential because it defines the ranking goal for your content.

You’ll also learn how to create strategic content with a proven 4-step method. Start by defining the goal for your content and what you want it to achieve for your business. Next, define the keywords for which the content should rank. Define the funnel stage of the content and user intent to customize your content strategically. Finally, define your call to action. Applying these steps before writing improves your chances of ranking.

We’ll explore SEO tools that can accelerate your success with content creation. Learn how to use tools like duplicate content checkers, content idea generators, SEO data, and more to better inform your strategy. Finally, create a content plan. Start with strategy, choose the right keywords, define the site structure to facilitate your content, promote your content to improve rankings, and evaluate your performance.

At the end of this course, you will be able to create a clear SEO content and copywriting plan that uses relevant best practices to improve your rankings, traffic and site performance.

This interactive course includes a Copywriting Quickstart Guide, Copywriting for Search Tips & Tricks and Copywriting for Search Checklist to implement your plan. It also has live examples, interactive activities, quizzes, knowledge checks, and opportunities to apply your learning.

Learning Objectives

  • Articulate why writing for search engines is important.
  • Balance search optimization with user experiences.
  • Avoid copywriting myths and apply current best practices.
  • Create content that is relevant to users and search engines.
  • Choose relevant keywords for your content strategy.
  • Apply the four steps to creating strategic content.
  • Use SEO tools to support your copywriting.
  • Build a copywriting plan.Learning Objectives

Resources

  • Copywriting Quickstart Guide
  • Copywriting for Search Tips & Tricks
  • Copywriting for Search Checklist

 

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Get the training, resources and support you need to build online success for you and your business for just $77/month!

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The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
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The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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