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  • Learn how YouTube’s algorithms work and what content gets discovered.
  • Use formats like Shorts, Lives, and Long-form videos strategically.
  • Optimize every video for maximum visibility and engagement.
  • Understand the key features and functions to grow your YouTube presence.
  • Implement the 6 Ps framework to manage your channel effectively.
  • Get actionable tips to drive views and results from every video you post.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> YouTube QuickStart Guide

-> YouTube Action Planner

 

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YouTube: Posting Video Foundations Course Outline

  • Why YouTube is preferred over other video platforms for marketing
  • The advantages of other video platforms like Vimeo or social networks
  • The key features and functions available on YouTube
  • Functionality to create and manage content, distribute content, analyze results, and monetize videos
  • Video formats available on YouTube like Live, Shorts, Long-form video, and premieres
  • When to use each format, and the pros and cons
  • What the YouTube algorithm  is and how it works
  • The different algorithms on YouTube
  • How to gain traction with the algorithm and increase views
  • The importance of optimization for YouTube videos
  • The key elements to optimize to increase visibility, views, and results
  • The 6Ps of maintaining your YouTube presence
  • How to apply the 6Ps to optimize your account and content over time

Course Description

YouTube: Posting Video Foundations is a beginner-level course that shows you exactly how to post content on YouTube that earns visibility and drives results. With over half of YouTube videos receiving fewer than 35 views, it’s clear that just uploading videos isn’t enough. This course helps you understand how YouTube works and what it takes to grow your channel.

You’ll start by comparing YouTube to other video platforms like Vimeo and social media. Learn what makes YouTube the top platform for video marketing—and when it might make sense to post elsewhere.

Next, discover the key features available on YouTube to help manage, distribute, and optimize your content. Learn how to use YouTube tools and functions to improve the performance and impact of your videos.

You’ll explore YouTube’s video formats, including Shorts, Long-form, Live, and Premieres. Each format has unique pros and cons—and knowing when and how to use each one can dramatically affect your visibility and engagement. You’ll learn how to mix formats strategically to meet your goals.
Then, dive into the YouTube algorithm. Understand how it works, the different algorithms that influence video discovery, and the key drivers of visibility. You’ll learn how to align your content with the algorithm to boost your reach.

Next, you’ll discover the essential elements of YouTube optimization. Learn how to optimize your thumbnails, titles, descriptions, and video content to increase visibility. You’ll see exactly how to make your content easier to discover and more likely to drive engagement.

Finally, you’ll learn the 6 Ps framework to maintain a strong YouTube presence over time. Use this structure to keep your account active, organized, and aligned with your goals.

This interactive course includes the YouTube QuickStart Guide and YouTube Action Planner to help you implement your plan. You’ll also get real-world examples, live demonstrations, and practical activities to apply what you learn.

Learning Objectives

  • Articulate how YouTube compares to other video posting platforms
  • Determine when to post to different platforms like Vimeo, social media, or your website
  • Describe features available on the YouTube platform
  • Create YouTube content formats like Long-form, Shorts, Live, premiere, and posts.
  • Define the pros and cons of each format
  • Explain algorithms on YouTube and how they work
  • Optimize your videos to improve visibility on YouTube
  • Implement best practices for elements like thumbnails, titles, descriptions, and video content
  • Use the 6Ps to maintain a strong and on-brand YouTube presence

Resources

  • YouTube Quickstart Guide
  • YouTube Action Planner

 

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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

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