More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t have these skills. They started and advanced in their careers before digital marketing and now …
Read More...Social Media continues to grow and evolve, and many marketers read articles about trends to watch or predictions on the next big thing. Stop wasting your time on the next big thing and take advantage of what is trending now. 1) Video All of the big social platforms are making significant video plays now. Our …
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Read More...When it comes to digital marketing, many business professionals are intimidated and don’t know where to start. That is understandable – it is a large and confusing world. If you aren’t sure where to start or what you really need to know about digital marketing, consider starting with the Digital Marketing Foundations that every business …
Read More...I’m extremely excited to announce that coming to you in 2016 – Digital Marketing Training Workshops – covering both social media and internet marketing. Starting in 2016, our top-rated training will expand to include more digital marketing topics based on demand from attendees. In the past year, we’ve had attendees from around the globe including …
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Read More...Social media isn’t going away, and it doesn’t work like other channels. You can’t simply hire agencies and rely on social media executional excellence. Smart marketers are enhancing their skills with education and training in social media to increase their effectiveness and marketability. Here are 4 reasons why all marketers need to better understand social …
Continue reading “Do You Work in Marketing? Why You Should Get Smart on Social Media.”
Read More...According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business. What digital tools are marketers using in 2015? Social media isn’t at the top of the list – and not surprisingly. While social media is a tremendously powerful tool, email marketing, strategic SEO and digital …
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Read More...New data from a BrightLocal study shows that over 75% of businesses say that online marketing is effective for their business. Are you part of the 75% getting results? If not, you may be missing out. When it comes to online marketing and social media, you can’t afford to fall behind – or your competition …
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Read More...In this edition of “This Week in Social Media,” we talk about Facebook launched two new updates with Facebook Trending for Mobile and Interest Targeting, and Slideshare introduces Analytics to all users. Facebook Trends Lands On Mobile In January Facebook launched “Trending” on the desktop version (right-hand column) of the site. Trending was introduced to …
Read More...Today I had the pleasure of moderating a panel on Social Media PR at Pubcon. Lisa Buyer, a good friend, CEO of The Buyer Group and author of Social PR Secrets shared some amazing tips, tricks and things to think about: One Tweet can make or break you. Personally or for your company. Carefully consider …
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