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10 Things Every Website Should Have
Create a website that drives traffic and gets results with these 10 tips for what makes a great website. Clear description of who you are – Visitors should be able to understand who you are and what you do within less than 8 seconds. Easy to navigate – Determine the most important pages on your …
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Read More...Statistics Show Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Quiz
Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes specific power tips on how to improve skill sets in all areas of digital marketing. …
Read More...Industry Report: Digital Marketing Skills Research Report
Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Test March 12, 2021 Over 2000 people have taken our Digital IQ Quiz and the scores are surprising. Marketers collectively scored 36% overall on the quiz which covers key digital marketing and social media topics. They showed gaps in knowledge in the following areas: …
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Read More...Digital Transformation: How to Transform Digital Talent
Deloitte recently shared their top digital transformation trends for 2021 and transforming talent is among the top 7 trends. This isn’t surprising. Most studies on digital transformation show that people are the most vital aspect to success. The people need to lead transformation. The people need to embrace transformation. The people need to transform themselves and the …
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Read More...How to become a digital marketer with no experience
Digital marketing is an exciting career and digital marketers are in high demand. Every business needs it to be successful. Important messages can be amplified with digital strategies and tools. If you have digital marketing skills, a world of opportunities opens up to you. There are also a lot of career path options in digital. …
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Read More...12 Most In-Demand Digital Marketing Skills in 2021
Marketing is only getting more competitive and with the explosion of digital marketing there is more to know than ever before. Smart marketers stay ahead of the curve by gaining the most in-demand skills quickly. 1. Digital Marketing 101 The foundations of digital marketing are now vital skills – and not just for marketers. Your …
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Read More...The Digital Marketing Landscape and Ecosystem
Digital Marketing continues to grow and evolve, but despite the constant “shiny new thing” and “top trends for 20XX” the reality is that the staples of digital marketing, the tried and true ways to grow your business and get results, haven’t changed much at all. In my latest book, Digital Marketing that Actually Works, I …
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Read More...Why You Should Ignore 2021 Digital Marketing Trends
‘Tis the season for the digital marketing trends in 2021 prediction posts (ok, I’m not going to lie – I created one too). The truth is, that I’m not a big fan of these posts. Or the “get excited over trends” thinking. Here is why. As marketers, we do need to stay sharp and aware …
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Read More...21 Digital Marketing Trends for 2021
The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021. #1. AI Optimizations Built In Artificial intelligence is seeping in to everything and can save …
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What’s Your Digital IQ?
