...

Get the All Access Pass from $77/month GET STARTED!

  • Learn how to create an online presence strategically.
  • Audit your current brand for strengths and opportunities.
  • Build your own social media plan to be consistent and professional.
  • Create a content plan for what you’ll post to social media to build the reputation you want.
  • Define the topics and interest areas you’ll cover online.
  • Attract audiences and opportunities with an amazing online presence.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Launch Yourself Action Planner

Your online presence is the cornerstone of your personal brand. People search for you online to validate your credibility before, during and after meeting you. They form opinions about you based on what they find. A strong online brand can also be a strategic tool to attract new opportunities and build a following of advocates and admirers. A strategic online presence will attract the opportunities you want. This course shows you exactly how to craft a strategic online presence.

Trusted By Millions of Businesses & Learners Globally


Launch Yourself: Online Strategy Course Outline

  • Why your online brand strategy matters.
  • Steps to deliver a strong online brand.
  • Apply the steps to your brand.
  • Audit your online presence.
  • Balance personal and professional content.
  • Set up alerts for online mentions.
  • Identify potential issues with your online brand presence.
  • Prevent issues from harming your online reputation.
  • Create a plan for your personal brand strategy.
  • Steps to create a strong content plan.
  • Best practices to integrate into your content plan.
  • Create your on-brand content plan.
  • Best practices for content ideas.
  • Balance of personal and professional content.
  • Provide mix of know, like, and trust content.

Course Description

Launch Yourself: Online Strategy is an interactive advanced course that shows you how to craft a strategic online presence. It can be tempting to jump into creating a LinkedIn account or website, but starting strategically will lead to a more consistent, memorable, and effective presence.

Your online presence is the cornerstone of your personal brand. People search for you online to validate your credibility before, during, and after meeting you. They form opinions about you based on what they find. A strong online brand can also be a strategic tool to attract new opportunities and build a following of advocates and admirers. A strategic online presence will attract the opportunities you want. This course shows you exactly how to craft a strategic online presence.

In this course, you’ll learn exactly how to deliver a strong online presence. We’ll start with an audit to assess your current strengths and weaknesses. Next you’ll build a personal social media policy to keep you on brand. Then you’ll create a content plan for your social media presence to build a relevant reputation. Finally, you’ll define the content topics for your social media accounts like LinkedIn. At the end of this program, you’ll have a plan that makes executing your brand on social media easier and more effective.

This interactive course includes activities and action planning to establish an online strategy for your personal brand. It includes real examples, action planning, activities, and interactive elements. At the end of this training, you’ll have a clearly documented strategic plan to launch your online presence.

Learning Objectives

  • Apply the steps to delivering your brand online.
  • Audit your current online brand for strengths and opportunities.
  • Create a personal social media policy for yourself.
  • Build a content plan for your personal brand.
  • Define appropriate content topics for your social media presence.

Resources

  • Launch Yourself Action Planner
Show More

All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

316523796 10159422394736593 7402149567347924891 n
CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

73x73 2
CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

73x73 3
JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

Untitled design 1
PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

Untitled design 9
JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

Untitled design 2
ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

1516521338268
SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

Untitled design 3
VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

Untitled design 4
MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

Untitled design 9
EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

Discover the All Access Pass

Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
  • Private Members-Only Community

Related Courses

The Perfect Choice For Your Company

Get all of our training PLUS 1:1 support, new updates and mastery content.